Stellantis made its debut at the Malaysia Autoshow 2024 by showcasing a lineup of vehicles across three brands under its brand portfolios: PEUGEOT, Citroën, and Leapmotor. This debut signifies Stellantis Malaysia’s long-term commitment to the Malaysian market and outlines its vision to be the ultimate house of brands offering a range of multi-energy vehicles across different segments and demographic needs in Malaysia.
PEUGEOT, known for its alluring designs and innovative spirit, took center stage at the Stellantis booth with the all-new PEUGEOT 408 and the enhanced PEUGEOT LANDTREK Special Edition (SE). Both LANDTREK Allure and LANDTREK SE are proudly assembled at the state-of-the-art Stellantis Gurun plant in Kedah. The all-new PEUGEOT 408 is redesigned to redefine its segment, showcasing the brand’s forward-thinking design philosophy and fine engineering and technology.
The PEUGEOT LANDTREK SE further exemplifies the brand’s dedication to the Malaysian market, especially its understanding of the country’s diverse road conditions and driving styles. Available in Rockstone Grey and Ceramic White, the LANDTREK SE retails at RM129,124*.
Citroën hinted at its upcoming Malaysian return with the iconic Ami Buggy and the all-new C3 Aircross, renowned for its superior comfort, practicality, and space. These vehicles underscore Citroën’s commitment to making continental cars more accessible while blending bold design with unparalleled comfort infused with innovation.
Stellantis Malaysia’s Managing Director, Jamie Francis Morais, expressed confidence that their vehicles will resonate with Malaysians who appreciate a touch of Parisian flair.
Stellantis has launched Leapmotor International, a joint-venture strategic partnership with Chinese EV technology powerhouse Leapmotor. The partnership aims to provide affordable mobility solutions to global customers in the fourth quarter, with Malaysia included in growth plans. Leapmotor’s first global product, the Leapmotor C10, is built according to global design and safety standards. The C10 is based on Leapmotor’s self-developed LEAP3.0 technology architecture, featuring intelligent electric technology and a family-centric D-segment vehicle with a 5-star E-NCAP rating. The vehicle offers a premium ride and handling experience.