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Six ‘Realisasi Impianmu Bersama Shell’ winners’ products to be sold at Shell SELECT stores on January 2021

Shell Malaysia has just announced their six ‘Realisasi Impianmu Bersama Shell’ winners, which ran from 18 August till 20 November 2020. The winners is expected received coveted Shell Private Label Contract where they are given the opportunity to have their products offered at more than 600 Shell SELECT stores nationwide. The winners selection of snacks, titbits, and confectioneries will be made available on January 2021.

Shell Malaysia was proud to declared the ‘Realisasi Impianmu Bersama Shell’ initiative has more than 300 local Small and Medium Enterprises (SMEs) registered and underwent a stringent evaluation process that looked into product quality, innovation, and distribution capabilities. Shell will be providing the top winners with marketing, packaging and logistic support. Additionally, 23 other SMEs were announced as Shell Product Listing partners which will provide them similar opportunities at a few selected stations. 

“We are very excited to announce the winners of this initiative. This is a cause that is very close to our hearts. ‘Realisasi Impianmu Bersama Shell’ was conceived to lend a hand to our SMEs by giving them the opportunity to sell their products in our stores. And the response to this initiative was simply overwhelming! We had more than 300 submissions from across Malaysia, and the products were top-notch. Because of that, we decided to award the coveted Shell Private Label Contract to six SMEs, instead of just three as announced initially. With this, our customers will see a broader range of product offerings in our stores.” said Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd. 

He adds, “Our customers are at the forefront of everything we do. These partnerships, which combine the SMEs’ innovative offerings with Shell’s strong SELECT network will offer our customers even more products of quality and variety. Winning items such as ready-to-eat murtabak, aiskrim Malaysia, pop rice and more, will provide our customers with extra choices of food and beverage options, and these we hope will help to enrich their overall experience with Shell. Local products, made by Malaysians, for Malaysians.” 

The top six winners who received the Shell Private Label Contracts, arranged in alphabetical order, are as follows: 

ITEM SME
Aiskrim Malaysia IKATBig Why Enterprise
Salis Pop RiceBinarich Enterprise
Ready-to-Eat MurtabakI ON Enterprise
TeaKincirmas SDN BHD
Ready-to-Eat BurgerMeals in Minutes SDN BHD
Pineapple JuiceRompin Integrated Pineapple Industries SDN BHD

Shell Malaysia has been involved in various initiatives to serve and deliver impact to communities where it operates. The company first collaborated with other local SMEs such as Puan Zainon’s keropok business which received a vendor’s contract earlier this year. Shell Malaysia also organised the #RamadanBersamaShell initiative during the recent fasting month to offer a platform for food operators to sell their Ramadan delicacies at Shell SELECT stores. 

For more information on this initiative and to view the winners’ list, please visit www.shell.com.my/MalaysianDream. For more updates and information on other Shell initiatives, please visit www.shell.com.my

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