Signature International Berhad (Signature) has opened its new main store at the Damansara Furnishing Centre in Kayu Ara, celebrating its 32nd anniversary and bringing its ‘Kitchen & Beyond’ vision to life. The company, known for its high-quality kitchen designs, is now offering a wider range of home products, including cabinets, renovations, furniture, and smart-home solutions.
The showroom is designed to help homeowners throughout their renovation and furnishing process. Visitors can see different living styles, compare materials, and discuss their needs, connecting creative ideas with practical planning. This opening also marks the start of the Group’s 32nd Anniversary Nationwide Campaign and the launch of Quiet Form, its latest modern kitchen series.
Since its founding in 1994, Signature has gained a strong reputation for kitchen design, quality, function, and craftsmanship. The company offers services in retail, manufacturing, project supply and installation, renovation, smart-home integration, and interior fitting.
Signature has a presence across Malaysia, including Central, Northern, Southern, and East Coast regions, as well as East Malaysia. Internationally, it is in Brunei, Cambodia, the Philippines, Singapore, and Vietnam in Southeast Asia, and in Bangladesh, India, the Maldives, and Sri Lanka in South Asia.
Signature’s CEO, Lau Kock Sang, stated, “From the beginning, we have aimed to create premium kitchens with careful design, quality, function, and craftsmanship. Building on our strong history and customer trust, our ‘Kitchen & Beyond’ vision will help us keep developing our kitchen offerings while expanding our expertise throughout the home.”
“The Damansara flagship brings this vision to life, connecting design, products, renovation, technology and professional expertise through one integrated ecosystem. It marks Signature’s next chapter in creating a more seamless and inspiring home transformation experience that elevates everyday living”, he said.
At the Signature Flagship Store Damansara, you can find Signature’s cabinetry collections displayed with other products like Signature Reno Works, AGMO by Signature wall panels, Smartverse smart-home solutions, and Baagus soft furnishings. These products show how different parts of home design, renovation, technology, and furnishings can come together.
Signature Reno Works goes beyond cabinetry by providing professional renovation services that include mechanical and electrical work, plumbing, interior finishing, and project supervision. They offer a two-year warranty on renovation work to give customers peace of mind and show their dedication to quality, responsibility, and high service standards.
AGMO by Signature wall panels add texture and style to interiors, matching perfectly with Signature cabinetry to create unified living spaces. Smartverse offers smart home automation to improve convenience, safety, and everyday use, while Baagus soft furnishings add comfort and style to your home.
“Creating a home can be complicated when homeowners must coordinate multiple suppliers, contractors and specialists independently. Our objective is to reduce that complexity and give customers greater confidence, better design continuity and clearer accountability throughout the process”, Lau added.
Fully designed living spaces are on the ground floor, while upstairs you’ll find areas for discovering products, exploring materials, and having consultations.
The facilities include a Signature Concept Gallery, a Product Experience Zone, a multipurpose Inspiration Hall, and special meeting rooms where homeowners can talk about their design ideas, product choices, and renovation needs with Signature’s experts.
Introducing Quiet Form, a new kitchen series in Signature’s Contemporary range, which represents luxury through simplicity, quality materials, balanced proportions, light, and thoughtful details.
Quiet Form features easy-to-touch surfaces, built-in lighting, and hidden functions with Satin Glass, Supermatt finishes, and deeper wood-like looks. It connects the kitchen with nearby spaces through architectural wall integration.
The color palettes include lighter ‘Day,’ darker ‘Night,’ and mixed ‘Twilight,’ offering various looks that tie the kitchen to the rest of the home. After its launch in Damansara, Quiet Form will be rolled out to other Signature showrooms.
In celebration of its 32nd anniversary, Signature is running a nationwide campaign from 23 October to 29 November 2026 at selected showrooms.
The theme is “Complete More of Your Home with Anniversary Rewards.” Homeowners can earn an extra RM3,000 in rewards for every RM10,000 spent on qualifying custom-built cabinetry, which can be used towards more cabinetry, including kitchens, wardrobes, TV cabinets, and foyer cabinets, with total rewards up to RM15,000.
As part of the celebration, qualifying customers can also get select home appliances, like a washing machine or refrigerator, for just RM32 each through a special Purchase-with-Purchase (PWP) offer, which comes with certain deposit and purchase conditions and campaign rules.
Lau said, “Our journey has been shaped by generations of homeowners who have placed their trust in Signature. This anniversary is an opportunity to thank our customers, business partners and people while making it more rewarding for Malaysians to create the homes they envision.”
The opening also showcases Signature’s collaboration with Malaysian actress Diana Danielle, who is the official ambassador for its 48-Hour Trade-In Programme. This partnership uses lifestyle storytelling to share home transformation experiences with customers.
Everyone is welcome to visit the new Signature Flagship Store at Damansara Furnishing Centre to check out the latest Quiet Form kitchen series, explore a wider range of kitchen and home-living solutions, and find out about its 32nd Anniversary Rewards, available until 29 November 2026.
The new flagship store is located at Units G1, F1, G2, and F2, Lot PT 317, Jalan Anggerik, Damansara Furnishing Centre, 47400 Petaling Jaya, Selangor.