Sensodyne has launched its Fresh Mint toothpaste with a new and improved formula that provides long-lasting relief, during the announcement of “A Happy Mouth is…A Happy Mind” campaign.
Sensodyne Fresh Mint offers a range of benefits to tackle sensitivity:
- 24-Hour Protection: With continued use and twice daily brushing, enjoy your favourite foods and drinks throughout the day without irritation.
- Lasting freshness: Sensodyne Fresh Mint with improved formulation provides lasting freshness with regular use.
- Triple-Action Cleaning Technology: This innovative formula polishes teeth, removes surface stains, and brushes away bacteria for a cleaner, healthier smile.
“Too many Malaysians endure the discomfort of tooth sensitivity, missing out on simple joys like a refreshing iced coffee or a scoop of ice cream. Instead of addressing the root cause, many wait for the pain to pass. These findings underscore the urgent need for effective solutions and greater awareness around sensitivity. That’s why Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention – because if left untreated, sensitivity can lead to more serious dental issues,” shared Law Chen, Marketing Director at Haleon Malaysia, Singapore and Brunei.
Dr Mohd Salman bin Masri, a Periodontist representing Malaysian Dental Association (MDA) echoed this sentiment: “Tooth sensitivity is more than just a minor inconvenience – it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives. According to a real-life study recently published in the International Journal of Environmental Research and Public Health, 93% of respondents said sensitivity takes the joy out of eating and drinking, impacting both physical comfort and emotional well-being. That’s why it’s crucial to address sensitivity early – right when you first feel it. Ignoring it could lead to bigger problems down the line.”
To commemorate World Oral Health Day, Sensodyne is launching the campaign “A Happy Mouth is…A Happy Mind” to unite Malaysians. Sensodyne is collaborating with the Malaysian Dental Association to provide one month of free dental check-ups at over 500 clinics in Malaysia from 21 April to 21 May 2025.
Sensodyne Fresh Mint is available nationwide at pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets and provision stores.
To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts.