Senheng New Retail Berhad has recently celebrated the Grand Opening of its senQ concept store at Easyhome Mall USJ, alongside the launch of Senheng Home Customisation, expanding its home living solutions.
At the senQ store, customers experience an immersive shopping environment, featuring a 116-inch 4K RGB Mini-LED TV and over 1,500 selected items with 100% S-Coin cashback during the grand opening from 22 – 24 May 2026.
Senheng Home Customisation simplifies home planning, offering solutions for interior design, cabinetry, lighting, and more, enhanced by HAME Malaysia’s 3D design capabilities for quick visualisation. The platform connects various stakeholders in the home customisation process for a seamless customer experience.
During the launch, the first 100 furniture units and 30 cabinetry customers will enjoy 100% S-Coin cashback, with a continued offering of 50% S-Coin cashback to reinforce long-term value. The store also includes experiential zones for kitchen and living room setups, enhancing the retail experience.
Speaking on the launch, Mr. Lim Kim Heng, Managing Director of Senheng New Retail Berhad, said: “Today’s launch represents more than just a new store or platform. It reflects how retail is evolving and how Senheng is expanding beyond traditional consumer electronics into a broader home living ecosystem. As a future trend, home furnishing channels engage consumers earlier than traditional appliance channels, and this creates an opportunity for us to serve customers earlier in their home set-up journey and with greater overall efficiency. With the introduction of our 100ft S-Coin Redemption Walkway, customers can immediately experience the value of our ecosystem in a tangible way. At the same time, the launch of Senheng Home Customisation allows us to support customers across their entire home journey, from planning to furnishing. Customers can enjoy free professional “What You See Is What You Get” design services, alongside touch-and-feel experiences and pre-sales consultations at our outlet.”
He added, “To mark this milestone, we are also offering up to 100% S-Coin cashback during this 3-day opening period, reinforcing our commitment to delivering greater value and engagement to our customers.”
Meanwhile, Mr. Lim Yau Young, Corporate Strategy Officer of Senheng New Retail Berhad, said: “The home customisation market presents a natural opportunity for Senheng, given our established customer base, retail footprint and omnichannel platform. Through Senheng Home Customisation, we are not only creating a new growth platform, but also a new convenience value to our customers that integrates design, products, services and rewards into a single point journey compared to a traditional renovation process involving many vendors.”
The cabinetry and furniture market in Malaysia offers significant opportunities, driven by residential property activity and demand for renovations. Senheng Home Customisation aims to capitalize on this by providing a transparent, customer-focused model that includes design consultation, project management, order tracking, delivery, installation, after-sales support, and warranty activation. This approach is designed to enhance customer experience and strengthen Senheng’s position as a comprehensive retail and lifestyle ecosystem, while also pursuing growth in related segments to increase customer lifetime value.