Galaxy Unpacked — Samsung Electronics’ mobile device launch event — happens each summer, revealing the Samsung’s latest innovation in a different city around the world. Following Seoul in 2023, the event continued to Paris in 2024, Brooklyn in 2025 and now touches down in London.
Every destination has made Galaxy Unpacked unique. From citywide campaigns to venues that celebrate local culture, each event has captured the essence of its host city while highlighting the latest Galaxy innovations. Before focusing on London, Samsung Newsroom reflects on the cities that have shaped Galaxy Unpacked’s journey.
The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning on 22 July, 9 p.m. Malaysia Time.