Samsung has officially launched the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, delivering a new standard as a true AI companion with Samsung’s most natural and context-aware mobile experiences ever created.
Out of the box, the Galaxy S25 series comes with One UI 7 that offers a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy assured at every turn. It’s the beginning of a shared vision with Google to create an AI-driven Android, uniting developers and partners globally.
AI agents with multimodal abilities allow the Galaxy S25 to understand text, speech, images, and videos for more natural interactions. Updates to Google’s Circle to Search make searching your phone screen easier and faster. Circle to Search now quickly identifies phone numbers, emails, and URLs on your screen, enabling you to call, email, or visit a website with just one tap.
With the Galaxy S25 series, you can perform actionable searches with context-aware suggestions and easily switch between apps for quick actions like sharing a GIF or saving event details. It also features advanced natural language understanding, allowing you to intuitively find specific photos in Samsung Gallery or adjust display font sizes in Settings.
Press and hold the side button to activate Gemini for seamless interaction across Samsung, Google, and third-party apps like Spotify. For instance, find your favorite sports team’s schedule and add it to Samsung Calendar with a single command.
These intuitive interactions are enhanced by expansions to Galaxy AI’s tools for communication, productivity, and creativity. The Galaxy S25 organizes calls with Call Transcript and summary. Writing Assist enables summarizing content or formatting notes without switching applications, while Drawing Assist offers new ways to express ideas through sketches, text, or image prompts.
Hyper-personalised Experiences with Privacy Secured
In the age of AI, personalisation and privacy are essential. The Personal Data Engine on the Galaxy S25 safely analyzes your data on-device, providing custom experiences based on your preferences. It allows you to search for old photos in the Gallery using natural language and offers daily suggestions through Now Brief, accessible via the Now Bar on the lock screen. All personal data is kept secure with Knox Vault. This on-device processing creates a unique and safe AI experience for Galaxy users.
Galaxy S25 introduces post-quantum cryptography to protect personal data from new threats that may arise with the growth of quantum computing.
Since privacy needs strong security, One UI 7 provides an extra layer of safety for devices in our connected world. It features improvements like Maximum Restrictions settings, better Theft Protection, and a new Knox Matrix dashboard to check security across connected devices.
Galaxy’s Most Powerful Performance Ever
The Galaxy S25 series uses the Snapdragon 8 Elite for Galaxy chip. This is the strongest processor ever in the Galaxy S series, providing a 40% boost in AI performance, 37% in general processing, and 30% in graphics compared to the last version. This power allows the Galaxy S25 series to handle more AI features directly on the device, like Generative Edit, which used to rely on the cloud.
Samsung and Qualcomm worked together to improve the Snapdragon 8 Elite for Galaxy. The Galaxy S25 series offers better AI photo processing with ProScaler, enhancing display image quality by 40%. It also uses Samsung’s mDNIe technology for better display efficiency.
Additionally, the Snapdragon 8 Elite for Galaxy features Vulkan Engine and better Ray Tracing, providing smoother and more realistic gaming on mobile.
Device performance and AI processing are efficient thanks to a new heat dissipation design, which has a 40% larger vapor chamber and improved thermal materials for better cooling.
Unleashing Truly Pro Creation
The Galaxy S25 series takes mobile photography to the next level with detailed pictures thanks to its high-resolution sensors and ProVisual Engine. The new 50MP ultrawide camera replaces the old 12MP, giving clearer and more vibrant images.
With 10-bit HDR recording now on by default, the Galaxy S25 captures colors four times richer than before. This means it can handle details in all lighting situations better than ever. Low-light videos look clearer as the Galaxy S25 uses a strong processor to reduce noise, making moving and still objects look sharper and cleaner.
The Galaxy S25 also includes editing tools that were once only available in special software, making it easy for anyone to edit photos and videos like a pro. The Audio Eraser helps remove unwanted sounds from videos by letting you pick and adjust specific noise types—like voices or music.
For a camera-like experience on a phone, the Galaxy S25 offers depth-of-field control with Virtual Aperture, which works with the Expert RAW feature. It also has Galaxy Log for professional video color grading.
Portrait Studio has been improved, allowing users to create personalized avatars with realistic facial expressions. New Filters add analog-style effects, giving photos and videos a classic look.
Durable Design Embracing a More Circular Approach
The Galaxy S25 series enhances Galaxy’s ‘Essential Design,’ focusing on ‘Simple, Impactful and Emotive’ elements. The Galaxy S25 Ultra is the slimmest, lightest, and most durable Galaxy S series phone yet, featuring a rounded edge for a comfortable grip that matches its stylish look.
The S25 Ultra uses strong titanium and the new Corning Gorilla Armor 2, which is tougher than glass. This special material combines glass-ceramic with a unique anti-reflective coating, offering excellent drop protection along with scratch resistance.
Additionally, every Galaxy S25 device has at least 50% recycled cobalt in its battery. The Galaxy S25 will be the first Galaxy smartphone to use batteries made from recycled cobalt from old Galaxy devices or from unused batteries during production. Samsung works closely with partners to collect and reuse cobalt from these sources.
With seven generations of operating system updates and seven years of security updates, the Galaxy S25 series guarantees long-lasting performance.
For extra peace of mind, Samsung Care+ provides full coverage for accidents, repairs, and replacements, making it easier for Galaxy users. The flexible subscription plan helps users stay updated with the latest technology. More details about regional availability will be shared later.
All Galaxy S25 devices will include 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced features advanced AI tools and early access to new features, such as Gems, custom AI experts for any subject, and Deep Research, which acts as a personal AI research assistant.
Purchase your brand new Samsung Galaxy S25 Series Today!
From 23 January to 13 February 2025, customers can enjoy offers up to RM1,600 when pre-ordering the Galaxy S25 series. Get a double storage upgrade worth up to RM600 on selected models and enjoy up to RM400 off with a CIMB bank card. Remember to redeem your pre-registration e-voucher worth up to RM600 at checkout today.
| Participating Models | Storage | RRP (RM) | Colour Availability |
| Galaxy S25 Ultra | 1TB | RM7,799 | Titanium Silverblue Titanium Gray Titanium Whitesilver Titanium Black Online Exclusive: Titanium Jadegreen Titanium Pinkgold Titanium Jetblack |
| Galaxy S25 Ultra | 512GB | RM6,599 | |
| Galaxy S25 Ultra | 256GB | RM5,999 | |
| Galaxy S25+ | 512GB | RM5,599 | Navy Icyblue Mint Silver Shadow Online Exclusive: Blueblack Coralred Pinkgold |
| Galaxy S25+ | 256GB | RM4,999 | |
| Galaxy S25 | 512GB | RM4,599 | |
| Galaxy S25 | 256GB | RM3,999 |
To buy the Samsung Galaxy S25 series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/