RUBINE has launched a new generation of products focused on addressing Malaysia’s rising energy costs and wellness priorities, including a 48dB ultra-quiet cooker hood and an intelligent water heater system during the 2026 Convention & Experiential Event By RUBINE. This marks a strategic shift toward smarter, sustainable home technology suitable for modern Malaysian households.
As energy costs rise, RUBINE’s product line meets practical needs and lifestyle aspirations, creating an integrated home ecosystem that encompasses kitchen solutions, water heating, and climate control.
“This new momentum represents more than a visual refresh or a product introduction. It reflects how RUBINE are rethinking modern living through innovation-led design and smarter technologies that respond to how people live today,” said Jimmy Tan, Fiamma Group Chief Executive Officer.
“Our new products respond directly to how people live today – from whisper-quiet cooking that doesn’t disrupt family time to water heaters that optimise energy use without compromising performance. This momentum reflects RUBINE’s commitment to creating intuitive, future-ready solutions that make a tangible difference in everyday life.”
Among the highlights was RUBINE’s MOOD Cooker Hood, which uses IQ Sync technology to sense smoke and airflow. This automatically changes its suction power to keep kitchens fresh. It also features HEXA oil filtration technology, which effectively filters over 97% of oil, making it great for recirculation mode in an oil-free kitchen. The cooker hood operates at about 48dB, quieter than a normal conversation, while providing strong extraction, making the kitchen a more peaceful place. This innovation solves a common issue in Malaysian open-plan homes where noisy ventilation can disturb family activities, proving that you can have high performance without loud noises.
The brand also introduced the AXORA All-in-One Microwave Steam Oven, combining microwave, steam, grill, and fermentation functions in one built-in appliance. With inverter technology, it offers precise temperature control for versatile cooking while saving kitchen space. The oven has a spacious 50L capacity, perfect for families, and is energy-efficient with its all-in-one design.
Further enhancing RUBINE’s focus on smart living is the EOS Series Water Heater, which features the Energy Optimisation System (EOS). This system smartly controls water flow and energy use to achieve desired temperatures efficiently, helping to lower water consumption and reduce energy waste—particularly important for Malaysian households facing rising utility costs. Safety is improved with a Dual Valve system, which includes a solenoid valve to release leftover heated water to prevent scalding, and a manual bypass valve with a filter to remove impurities from the water.
Selected models like the EOS Prime and EOS Ultra-Slim also provide an Energy Optimal Solution, allowing cool-and-warm water switching that helps improve blood circulation and aids in muscle recovery, giving spa-like benefits in everyday showers. These premium features offer therapeutic advantages once found only in luxury wellness facilities, now available in home bathrooms.
RUBINE’s home ecosystem is complemented by HAUSTERN, reinforcing the Group’s vision for integrated living with specialized kitchen and bathroom solutions. HAUSTERN showcased a variety of sinks, faucets, and sanitary fittings, including the SYMPHONY smart water closet, ensuring smooth functionality and modern design in kitchens and bathrooms.
The convention highlighted RUBINE’s ongoing commitment to enhancing modern Malaysian homes through innovation, thoughtful design, and practical performance tailored to everyday needs.
For more information on RUBINE’s latest product innovations and home solutions, visit www.rubine.com.my or speak to authorised dealers nationwide. Follow RUBINE Malaysia on Facebook (www.facebook.com/rubinemalaysia), Instagram (www.instagram.com/rubinemalaysia), and TikTok (www.tiktok.com/@rubinemalaysia) to stay updated on new product information and upcoming campaigns.