Amid the celebration of the 52nd anniversary of diplomatic relations between China and Malaysia, and in line with Visit Malaysia 2026 and Visit Johor Year 2026, the Let’s Go Malaysia Cultural, Trade & Tourism Promotion Event was successfully held at Saint Tropez Hotel in Changsha, Hunan on March 6th.
Organized together by KMA Production and Hunan TV International, the event officially launched the travel show “Let’s Go Malaysia”. This program aims to improve cultural exchange, promote tourism, and encourage economic cooperation between China and Malaysia.
Notable guests at the launch included Puan Sri Nur Qistina Lim, Chairman of KMA Production; En Radzlan Shah Ramlan, Regional Director (South China) of Tourism Malaysia; En Safwan Nizar Johari, Acting Investment Consul of the Malaysian Investment Development Authority (MIDA) in China; Pn Farhana Kamaruddin, Trade Consul for Malaysia External Trade Development Corporation (MATRADE) in Guangzhou; and representatives from government, tourism, and business sectors.
The event was more than just a program launch; it connected government agencies, industry leaders, and cultural representatives from both countries.
Participating organizations included Tourism Malaysia, MIDA, MATRADE, Tourism Johor, along with the Hunan Provincial Department of Commerce and the Hunan Provincial Department of Culture and Tourism.
Corporate partners such as EcoWorld Development Group Berhad, R&F Princess Cove, and IFOOD Expo were also involved, with almost 100 media organizations attending, showing strong interest in expanding Malaysia–China cooperation in tourism, culture, and business.
In her remarks, Puan Sri Nur Qistina Lim, Chairman of KMA Production and KMA Travel & Tours, expressed appreciation for the support from Tourism Johor:
“As this year marks Visit Johor Year 2026, we hope today’s launch will attract more visitors, especially from China to experience the unique attractions of Johor.”
The travelogue “Let’s Go Malaysia”, produced by KMA Production and Hunan TV International, acts as a cultural link between the people of both nations. The series showcases Malaysia’s varied cultures, delicious food, and the history of Johor through engaging travel stories.
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The launch ceremony had many exciting moments, including fun conversations between Hunan TV host Tong He and Malaysian Chinese representative Nigel. Their lively interaction showed the spirit of the program. Malaysia’s famous badminton player and Olympic silver medallist Goh Liu Ying sent a special video message for the event. Although she couldn’t attend, she warmly greeted everyone and shared her excitement about the program, mentioning that Johor has many beautiful places she enjoyed during filming.
Guests got to taste authentic Johor dishes presented by Hock Kee Kopitiam founder Mr. Nick Ng, who showcased signature treats like egg tarts, traditional herbal tea, and the unique drink “Tiger Bites Lion,” giving attendees a taste of Nanyang culture.
After the cultural showcase, the event shifted to discuss investment and business cooperation. Malaysia has become a key destination for Chinese companies looking to expand globally, thanks to its strong infrastructure, good business conditions, and central location in ASEAN.
To guide investors, Mr. Saifwan from MIDA China and Pn Farhana Kamaruddin from MATRADE shared information about Malaysia’s new investment policies, tax benefits, and trade opportunities.
During this segment, representatives from businesses shared important development opportunities. EcoWorld Development Group Berhad, a leading Malaysian property developer, presented its integrated industrial ecosystem. Ms. Sun Jun from R&F Princess Cove also discussed the potential of their development near the Johor Strait.
With the ongoing development of the Johor-Singapore Special Economic Zone (JS-SEZ), Johor is becoming a key hub for regional headquarters and supply chain operations due to its competitive costs and easy access to Singapore’s financial services.
A Memorandum of Cooperation Signing Ceremony took place in front of distinguished guests. The agreement was signed by Puan Sri Nur Qistina Lim from KMA Travel & Tours, Lei Ting Han from Nine Square Media, and Mr. Dicky Lee from the IFOOD Expo, who has over 20 years of experience organizing food exhibitions.
This signing marks the official start of preparations for the upcoming Let’s Go Malaysia Expo, which will be held from July 30th to August 2nd this year, representing a new phase of Malaysia-China collaboration through media partnerships and exhibition economies.
In an interview, Mr Phan Yan Chan, Chief Development Officer of EcoWorld highlighted Malaysia’s strategic advantages, “Malaysia offers a stable political environment, strong infrastructure and a strategic position at the centre of ASEAN, providing access to a market of over 600 million people. It is an ideal destination for companies seeking to optimise their global supply chains.”
Unlike traditional industrial developers, EcoWorld builds a comprehensive industrial ecosystem platform with high-voltage power supply, fibre connectivity, and one-stop services for company incorporation, manufacturing licences, and tax incentives. The group has attracted over 1,800 companies, including Chinese enterprises like Haitian Group and Deye Group, as well as global technology leaders Microsoft and Google.
In his closing remarks, Mr. Tan Kaiyuan, Deputy Director of Hunan Broadcasting System International Channel emphasised that the launch event demonstrated the strong momentum of Malaysia-China cooperation. From the scenic landscapes featured on screen to the tangible business partnerships formed at the venue, Let’s Go Malaysia has evolved beyond a television programme into a comprehensive platform integrating cultural exchange, tourism promotion and industrial collaboration.
As China and Malaysia mark over five decades of diplomatic relations, their partnership is entering a new era of opportunity, leveraging Hunan as an inland gateway and Malaysia’s strategic position in ASEAN.
The official broadcast of “Let’s Go Malaysia” has established a new bridge connecting culture, tourism, commerce, and people-to-people exchanges between the two nations.