Tiger Beer is giving Red Devils supporters a bold new reason to roar, celebrating the enduring passion that has united generations of fans.
For decades, loyalty to Manchester United has been shared across families and friends. Like a tiger’s roar, this devotion endures. Now, Tiger Beer is turning that loyalty into living history with the Roar United Archive — a collection of stories honoring Malaysia’s Manchester United fans.
From 20th October to 23rd November, fans can share their ultimate Red Devils stories and nominate the person who ignited their passion for the club. Each entry earns a personalized e-invite to reconnect over Tiger Beer and cherished memories.
Beyond creating heartfelt moments over football and beer, the top 10 inspiring stories will be invited to a private event in Kuala Lumpur for a final challenge, with the chance to win exclusive Tiger x Manchester United merchandise and an all-expenses-paid trip for two to Old Trafford, representing Malaysia’s Red Devils fans.
To participate, fans should visit the Roar United microsite, submit their nominee’s name and contact details, and share a personal story about their connection to Manchester United.
Tiger Beer will also pop up at selected bars in Malaysia this November, inviting fans to contribute to the Roar United Archive and take on football-themed challenges for a chance to win exclusive merchandise. With the season in full swing, Tiger Beer continues to unite communities through football.
“Tiger Beer has always been about uncaging passion, to be bold, loud, and unafraid. Football is where that spirit comes alive, fuelled by connection, and the collective roar of fans that refuses to be silenced,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “We are proud to give Manchester United fans in Malaysia the opportunity to make their voices heard at Old Trafford. Together Roars Louder is our belief that when fans unite over football and Tiger Beer, the moments created become unforgettable – and live on forever,” she added.
Promotions and Giveaways
Tiger Beer is launching nationwide promotions until 30th November 2025, allowing consumers to redeem exclusive merchandise from Tiger X Manchester United, while stocks last.
Participating coffee shops and food courts (From now – 15th November 2025):
In Peninsular Malaysia, buyers of large bottles of Tiger Beer can find an image/logo under the caps to win one of 500 Tiger X Manchester United Luggage or 7000 Duffel Bags. In East Malaysia, those who buy two large bottles of Tiger Beer and one large bottle of Tiger Crystal can get a free Tiger X Manchester United Drawstring Bag.
Participating bars, pubs, hypermarkets, supermarkets, convenience stores 99 SpeedMart and digital marketplace (From now – 30th November 2025):
Consumers who purchase Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager can enter to win amazing prizes, including trips for 2 to Manchester for up to 6 Grand Prize winners and 5000 Tiger X Manchester United Goodie Bags with merchandise like drawstring bags, bottles, caps, luggage tags, keychains, and footballs.
Promotions and prizes are subject to T&Cs and available while stocks last. Tiger Beer and promotions are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers not to drink and drive.
For more information on Tiger Beer, the campaign, and the promotion mechanics, please visit:
Road to United: https://uncage.tigerbeer.com/
Facebook: https://www.facebook.com/TigerBeerMY
Instagram: https://www.instagram.com/tigerbeermy/
Shopee: Heineken Official Store