Rado Malaysia’s has launched its local campaign ‘Eternal Love’, coincides with the global 40th anniversary of High-Tech Ceramic, focusing on enduring relationships and memories that last over time.
For four decades, Rado has been the Master of Materials, pioneering high-tech ceramic in watchmaking and establishing it as a defining signature. This legacy started with the Rado Integral, the first timepiece to feature high-tech ceramic 40 years ago. Today, the Integral collection showcases the material’s brilliance, scratch resistance, lightweight comfort, and smooth feel.
With Eternal Love, Rado Malaysia shares a message that goes beyond just creating great products. It connects the beautiful high-tech ceramic with the everlasting nature of love. The campaign shows three pairs of people, each expressing a different kind of love that becomes stronger and more meaningful over time.
Launched on Father’s Day, the campaign features Datuk Nicol Ann David, a former top squash player, along with her father, Desmond David. This is the first time they are interviewed together in such a campaign. Their story highlights the quiet strength and support in their family bond that has been a constant part of Nicol’s journey.
The series features professional tennis and padel player Christian Didier Chin alongside his father Christopher for their first interview together. Their conversation highlights the bond shaped by belief and shared memories.
Also included are Taiwanese singer Jeffery Kung and socialite Eunice Jaymie Tan, who celebrate their love built through everyday moments.
Through intimate discussions, Eternal Love showcases relationships that withstand the test of time, honoring the resilience and personal nature of love, from newlyweds to dedicated fathers.
Rado’s 40-year celebration of high-tech ceramic is embodied in ‘Eternal Love,’ highlighting the lasting beauty and enduring bonds amidst life’s changes.
To learn more about Rado’s 40 Years of High-Tech Ceramic:
RADO CELEBRATES 40 YEARS OF HIGH-TECH CERAMIC | INTEGRAL BOOKLET