PUMA and Australian skate label Butter Goods has announced their latest partnership between the brands, starting on June. Both brand will collaborate for collections heavily inspired by nostalgia and the ‘90s.
Founded in Perth, Australia in 2008, Butter Goods first began as a way to celebrate the love of music and skateboarding the founders grew up on. Those connecting to the nostalgia grew the brand’s worldwide community, and today the brand exists in a place where skateboarding and music collide, inspired by the different counter cultures that were born through those movements.
A special PUMA x BUTTER GOODS Basket VTG will be released to kick off the partnership. The full collection takes inspiration from sports advertising in the late ‘90s and early 2000’s and is set to be released in August.
According to PUMA, the PUMA x BUTTER GOODS Basket VTG comes in a cream, corduroy upper with a white stitched formstrip. Also included in the pre-release is a white graphic tee, featuring a vintage logo of the PUMA cat sitting on top of the Butter Goods logo.
The exclusive first drop of PUMA x BUTTER GOODS will be on 24th June (for international market) when it drops on PUMA.com, PUMA stores and select retailers. Stay tuned for the full collection set to release later this summer.