PROTON has officially unveiled its latest sedan model, the Proton S70, at a line-off ceremony at the company’s Tanjong Malim production line. The ceremony was graced by Secretary General of the Ministry of Investment, Trade, and Industry, (MITI), Dato’ Hairil Yahri Yaacob.
Other than confirming the model’s official name, Dr Li Chunrong, Chief Executive Officer of PROTON announced the tagline for the Proton S70 is “Intelligence that Evolves”. He also confirmed that all Proton outlets would begin accepting customer bookings beginning 1 November 2023, with a fee of RM500.
Dr Li Chunrong also confirmed that the all-new Proton S70 will include with intelligent safety technology, connectivity and a 1.5L turbocharged engine with dual clutch transmission. Customer preview for the Proton S70 is happening in several major Malaysian state capitals beginning from 11 November 2023.
“Today’s line-off ceremony is another important step for PROTON in our efforts with DRB-HICOM and Geely to establish Tanjong Malim and the Automotive High Tech Valley (AHTV) as a national automotive hub. Since 2019, the company has invested more than RM1.8 billion in upgrading the facilities here by building a new engine assembly line, a new stamping shop, as well as new assembly lines. This bodes well for the company’s future as we look to grow our range of offerings to include more New Energy Vehicles (NEVs) and eventually, electric vehicles as well,” added Dr Li Chunrong.