Stake F1 Team KICK Sauber is excited to announce that PicPay, one of Brazil’s top digital banks, will be an Official Partner for the 2025 Formula One World Championship. This partnership shows that both organizations value innovation, high performance, and technology in their fields.
PicPay’s involvement is significant as it coincides with the return of a Brazilian driver, Gabriel Bortoleto, to Formula One. He will be racing for the team alongside the experienced driver, Nico Hulkenberg. This partnership is expected to boost excitement among Brazilian motorsport fans and create special engagement opportunities both on and off the track.
PicPay’s logo will appear on the front wings, nose, and halo of the C45 cars driven by Bortoleto and Hulkenberg, as well as on the suits of the drivers and team members throughout the 2025 season.
Stefano Battiston, Chief Commercial Officer of Stake F1 Team KICK Sauber: “We’re thrilled to welcome PicPay into the Stake F1 Team KICK Sauber family. PicPay’s visionary approach and commitment to innovation align perfectly with our own values and ambitions. This partnership is particularly special, as it strengthens our connection with Brazil – a country with a proud motorsport heritage and incredibly passionate fans. Together with PicPay, we look forward to delivering exceptional experiences and celebrating memorable moments throughout this exciting season.”
Eduardo Chedid, CEO of PicPay: “Formula One is one of the fastest-growing sports in the world, with millions of passionate fans drawn to innovation, agility, and cutting-edge technology – values that are at the core of PicPay. This season is even more special for Brazil, as we welcome a full-time driver back to the grid, bringing excitement and pride to our fans. Beyond strengthening our connection with an audience that values excellence, high performance, and precision, this partnership places us as Official Partner of Stake F1 Team KICK Sauber, Gabriel Bortoleto’s team, and the car that will make Brazil cheer every Sunday.”
Cintia Hachiya, PicPay’s Chief Marketing Officer (CMO): “Motorsport – especially Formula One – is one of the most valuable platforms for brands looking to engage with a highly discerning and influential audience that values speed and security. Beyond strengthening our presence in this space, the sponsorship will also bring exclusive benefits to PicPay customers, with promotions and special offers throughout the season.”