OMEGA’s Aqua Terra 30 mm Collection Global Launch was recently took place at Kyoto.
The event kicks off with OMEGA President and CEO Raynald Aeschlimann welcomed attendees, highlighting the collection’s significance “We’ve created timepieces that transition effortlessly from day to night, complementing any outfit or occasion while maintaining the highest technical standards,” Aeschlimann noted. “This collection represents our response to the growing demand for versatile watches, all at a smaller scale.”
Later in the evening, guests experienced a sensory journey through flowing voile screens that revealed the collection’s twelve unique themes related to the “my little secret” campaign. Guests interacted with various installations that combined traditional Japanese art with modern expression, including photo booths and live Shodo calligraphy demonstrations.
Stars Align in Kyoto
The event also feature the attendance from five of the six “my little secret” campaign ambassadors, with model, entrepreneur, and advocate Ashley Graham, K-pop star Danielle Marsh, Grammy-winning singer-songwriter Tems, Academy Award-winning actress and performer Ariana DeBose and BAFTA-winning actress Marisa Abela.
The international gathering featured prominent talents, including OMEGA Friends of the Brand Karla Souza and Aislinn Derbez from Mexico, Yuriko Yoshitaka from Japan, Orm Kornnaphat from Thailand, Maria Pedraza from Spain, Yara Shahidi from the USA, Italian TV presenter Melissa Satta, and German content creator Lena Mantler.
The Aqua Terra 30 mm collection will be available in OMEGA boutiques and online from 19th June 2025.