This year, OLDTOWN White Coffee is celebrating their 25th anniversary and announced a nationwide campaign. Happening from now till 31 October, the anniversary celebration features new menu with elevated flavours and improved recipes across all outlets alongside a special-edition merchandise through a special retail promotion.
The milestone celebrates OLDTOWN White Coffee’s journey since 1999, expanding its legendary white coffee from traditional kopitiams to homes and on-the-go with packaged mixes and RTD beverages. Now, it operates over 100 cafes in Malaysia and the region, serving millions of cups of its signature 3-Bean Blend and solidifying its place in Malaysian coffee culture.
“Reflecting on our 25th anniversary of championing Malaysian food and drink culture, we’re so proud that OLDTOWN White Coffee has maintained its authenticity while evolving with the times. That’s why our signature 3-bean blend that launched the brand in 1999 still anchor every cup enjoyed today, whether a pre-mix savoured at home, or freshly made cup in a bustling urban outlet or quiet neighbourhood location where our regulars know each other by name,” said Fiona Tan, General Manager of JDE Malaysia, brand owner of OLDTOWN.
Tan added, “As a brand built upon heritage but alive to modern trends, OLDTOWN will continue to bring white coffee culture to a new generation of coffee lovers though innovations like our latest Coconut Flavoured White Coffee, which appeals to today’s consumers who value variety, heritage and authenticity.
“OLDTOWN White Coffee has become part of our national identity – not just as a coffee, but as a brand that Malaysians can proudly call their own,” Fiona elaborated, adding, “Apart from looking back at 25 years of success, this anniversary is about reaffirming our promise to continue creating spaces where Malaysians can connect over the tastes they love.”
New and improved menu at OLDTOWN F&B outlets nationwide
Starting this end of August, customers can look forward to an improved menu at OLDTOWN outlets nationwide. Favorites like Nasi Lemak and Curry Mee have enhanced recipes for a better dining experience. Signature dishes, including Kaya Butter Toast, now use higher quality ingredients for improved flavor and texture.
New additions include the Nasi Banjir series, Wok-Fried options, authentic Hainanese dishes, and the Roti John & Paratha series. OLDTOWN White Coffee has also refreshed its packaging, emphasizing quality and freshness. With breakfast value meals starting from RM7.90, the menu showcases OLDTOWN’s commitment to authentic Malaysian flavors at great value, inviting both loyal fans and new customers.
Special edition merchandise to celebrate our 25th Anniversary
Retail shoppers buying two packs of OLDTOWN White Coffee sachets at participating stores can redeem a special 25th Anniversary Tote Bag, celebrating the brand’s 25-year journey. To redeem, present your receipt at the customer service counter after purchasing two packs.
For more information on OLDTOWN’s 25th Anniversary promotions and new menu offerings, you may visit their official website (www.oldtown.com.my/), Facebook page (www.facebook.com/OldTownWhiteCoffeeMalaysia) or visit your nearest outlet.