Midea Malaysia has achieved a historic moment with the simultaneous launch of 18 Midea brand stores across the country, a first-of-its-kind national rollout recognised by the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching In An Event.”
Midea is launching 15 new stores, 2 Pro-Shops, and 1 refreshed showroom in Kuala Lumpur, marking a major achievement. This event highlights Midea’s fast growth in Malaysia, increasing its retail presence from zero to 18 stores all at once.
“Launching 18 brand stores simultaneously is more than an expansion – it transforms how customers engage with Midea. With more touchpoints across the country, Malaysians can now experience our smart home solutions in person, consult directly with our specialists, and access reliable after-sales support closer to home. This nationwide rollout reflects the strong momentum we’ve built over the past few years and positions Midea to compete even more effectively in Malaysia’s fast-growing home appliance market. It also strengthens the trust and convenience we aim to deliver as Malaysia’s smart home partner of choice,” said Mark Tam, Managing Director of Midea Malaysia.
“At the same time, we are proud to introduce the SMART MASTER series, which reflects our vision of bringing intelligent, user-centric technologies into everyday homes. By combining AI-powered features with our expanding retail footprint, we aim to deliver a more seamless, connected, and convenient experience for all our customers.”
Malaysia Book of Records Recognition for Nationwide Simultaneous Launch
Hosted across Malaysia, the event, recognized by the Malaysia Book of Records, featured a synchronized countdown where all 18 stores unveiled their signboards simultaneously. This reveal was broadcast live, highlighting Midea’s unifying retail network.
The event began with an introduction of all brand store owners, followed by a video on Midea’s new SMART MASTER series. Mark Tam delivered a keynote address, and plaque presentations were made for 17 stores outside Kuala Lumpur. The ceremony concluded with the official presentation of the Malaysia Book of Records certificate to celebrate this achievement.
Introducing SMART MASTER: AI-Driven Technologies Designed for Modern Living
As part of the launch, Midea introduced the SMART MASTER product series to the Malaysian market, allowing attendees to see how the brand is improving the connected home experience.
SMART MASTER includes smart technologies built into Midea’s appliances, which are designed to understand and respond to user needs using AI and smart sensors.
To support the SMART MASTER showcase, Midea also displayed a wider range of its latest home innovation solutions across different categories, including:
- Avigator series
- Insta-Fit Master series
- Laundry Suite
- L-Shaped Cooker Hood MCH-90XS38 (RFID)
- Built-In Gas Hob (MGH-2590GL (RFID))
- Robotic Vacuum Cleaner V12
- Bladeless Fan
Midea’s innovations aim to elevate smart living via a connected ecosystem of user-centric technologies. With IoT-enabled appliances through the SmartHome app and RFID/Wi-Fi connectivity for seamless operation, Midea enhances homes to intuitively meet users’ needs.
The brand prioritizes energy-efficient designs to optimize long-term consumption. By merging AI-driven intelligence with real-time sensing, Midea offers a cohesive, effortless smart home experience for Malaysian households.
Strengthening Midea’s Presence in Malaysia
This nationwide expansion shows Midea’s commitment to providing a better customer experience through modern stores that reflect its new brand identity. It also aims to make products easier to get in more areas of Malaysia. As more people want smart home solutions, Midea plans to help more households use intelligent home technologies through its growing number of stores and new AI-powered appliances.
This achievement helps Midea strengthen its status as one of the fastest-growing home appliance brands in Malaysia.
Looking toward 2026, Midea aims for about 20% growth due to the increasing need for energy-efficient and smart-home solutions. The brand will keep expanding and improving its Brand Store network, building strong dealer partnerships, and enhancing after-sales service across the country. With a solid product plan for 2026 and a focus on innovation and customer experience, Midea is set to maintain growth and strengthen its leadership in Malaysia’s home appliance market.
Limited Time Launch Promotions
To celebrate the grand opening of its first 18 brand stores nationwide, Midea is introducing a series of exclusive promotions throughout December:
Gift with Purchase (1 – 31 December 2025)
- Customers who purchase selected Midea products between 1 and 31 December 2025 will receive an exclusive Gift with Purchase, available while stocks last.
Spin & Win (3 – 10 December 2025)
- From 3 to 10 December 2025, customers who spend RM288 and above on Midea products in a single receipt at participating stores will be entitled to a Spin-the-Wheel chance to win prizes.
Spend & Win (3 – 31 December 2025)
- Customers who spend RM488 and above on any Midea products in a single receipt between 3 and 31 December 2025 will qualify for the Spend & Win contest, with attractive prizes up for grabs.
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