Michelin reassures their dedication to innovation and sustainability as the company strive towards their target of integrating 100% recycled and renewable materials in their tyres by 2050.
“As the year comes to an end, we are excited to share and reflect on the strides Michelin has made towards building a sustainable tomorrow through our innovations.” Manuel Fafian, President of Michelin East Asia and Oceania, reflects: “It was important to us to bring our vision of “Innovating for a Sustainable Future” to life, not just in words, but through our actions via the impactful initiatives Michelin is driving in Asia Pacific and beyond”.
Fafian shares that the company is incorporating recycled and renewable materials from Asia, such as natural rubber and silica made of rice husks, into the tyre manufacturing process.
With electric vehicles (EVs) requires higher demands on tyre performance due to weight and torque, Michelin is set to develop longer-lasting tyres that incorporate renewable and recycled materials to supplement the growth of the EV landscape in the region. By 2030, Michelin aims for 40% of its tyre materials to be renewable, with a target of 100% by 2050.
The company has also created specially homologated tyres with 45% (road) and 71% (race) bio-sourced and recycled raw materials; tyres which maintain the same level of performance as traditional tyres. This innovation is making strides in driving the tyre manufacturing industry towards a more sustainable and greener future, while preserving Michelin’s promise of performance made to last.
For the local market, Michelin Malaysia is actively working toward contributing to the nation’s sustainability agenda by promoting eco-conscious tire technology and advancing solutions that reduce environmental impact. With the rise of electric vehicles and the push for greener mobility in the Malaysian market, Michelin seeks to ensure their efforts align with local government policies aimed at fostering a low-carbon economy.
“As Malaysia continues its transition toward sustainable mobility, Michelin is committed to supporting this evolution through innovative and eco-conscious tire technologies in new products across our extensive portfolios,” added Prichapakorn Dangrojana, Managing Director of Michelin Malaysia, Singapore and Brunei. “Innovation, through its many sources, is the main driving force of our development, competitiveness and sustainability efforts. Our cutting-edge tyre technologies, which incorporate renewable and recycled materials, exemplify our promise to deliver not only premium performance made to last, but also a greener, more sustainable future for generations to come.”
Learn more about Michelin’s advancements in composite solutions and innovation for a better way forward at: www.michelin.com/innovation.