McDonald’s Malaysia surprised its customer’s long time support with Konsert Duo Terhangat, a closure event for the Kempen Duo Terhangat which is offering two public favourite burgers: Spicy Chicken McDeluxe and Spicy Lemon Chicken McDeluxe. The colourful event brighten the Friday night at McDonald’s Putrajaya Persint 2 DT by combining music, taste and Malaysians unity.
The concert is McDonald’s Malaysia first time hosting it, which is a sign of appreciating to their loyal customer. The artist lineup features two prominent local rappers – Tuju dan MK K-Clique – representing the taste of ‘OG’ dan ‘LIT’ for the Kempen Duo Terhangat. According to Chin Mei Lee, Ketua Pegawai Pemasaran, McDonald’s Malaysia, “Tuju dan MK was chosen because their chemistry has always brought a major impact – such as the combination of Spicy Chicken McDeluxe and Spicy Lemon Chicken McDeluxe which became our customer’s favourite choice.” Both Tuju dan MK K-Clique are joined on stage with Loca B, Alyph, SonaOne, dan Benzooloo.
Apart from the energetic performance by the local artist, attendees were treated to variety of excitement – including VIP ticket access to 100 winner of the social media challenge, free Spicy Chicken McDeluxe for first 1,000 attendees, along with ‘Hangat’ gift and photobooth.
The Spicy Chicken McDeluxe campaign went live from 26 June until 23 July 2025, offering a variety of promotion and activities for Malaysian customers. This move is to strengthen Spicy Chicken McDeluxe as No.1 burger at McDonald’s Malaysia and being the favourite among fellow Malaysians.