Maxis has recently launched Mia (Maxis Intelligent Assistant), a generative AI-powered concierge service for business customers. Designed for the Maxis Business Hub (MBH) digital self-serve portal, Mia combines conversational AI with workflow automation to enhance roaming service management for businesses.
Mia represents a leap in AI-driven solutions by Maxis Business, Maxis’ B2B arm, as a guided chatbot offering 24/7 roaming support, smart recommendations, and personalized suggestions. With Mia, customers can effortlessly access information and complete tasks regarding their accounts, ensuring a faster, more intuitive experience and allowing them to focus on what matters most for their business.
Prateek Pashine, Maxis Chief Enterprise Business Officer, said, “Maxis Business is pioneering Gen AI adoption in the B2B space, harnessing its transformative capabilities that have already redefined many B2C customer experiences today. Mia demonstrates our commitment to leveraging AI as an enabler of innovation. By integrating Mia into our digital experiences, we create a seamless and intuitive interface that empowers customers to manage their services and needs. Equipped with contextual intelligence, Mia understands user intent and interactions, enhancing the overall customer experience. We will continue to expand Mia’s functionality and capabilities, further reinforcing our dedication to delivering world-class customer service to businesses.”
Mia is an innovative generative AI created with advanced AWS technology. It uses Amazon Bedrock and a top large language model (LLM), making the most of AWS’s powerful cloud infrastructure.
“Maxis’ launch of Mia demonstrates how Malaysia’s leading enterprises can harness generative AI through Amazon Bedrock to transform customer experiences. As one of the first companies in Malaysia to deploy Amazon Bedrock, Maxis is working backwards from customer needs to deliver industry-leading engagement solutions,” said Pete Murray, Country Manager, Malaysia, AWS. “By building Mia on AWS’s secure cloud infrastructure and comprehensive suite of advanced services, Maxis shows how Malaysian enterprises can create real business impact. This is only the beginning and we look forward to continuing our long-standing partnership with Maxis, delivering the very best for their customers leveraging AWS.”
Maxis is using AI and machine learning to improve efficiency and enhance customer experiences. The company is also looking for new ways to leverage these technologies, fostering digital innovation and providing more value to its B2C and B2B customers.