To amp up promotion for the upcoming Valentine’s Day rom-com Marry Me, Snap and Universal Pictures are hosting a first-of-its-kind virtual concert event developed by Oz featuring new original music from the upcoming romantic comedy.
Streaming globally on Saturday, February 5 at 9am Malaysia Time, Malaysians can watch Jennifer Lopez and Maluma as they take the stage in avatar form as their characters from Marry Me – pop superstars Kat Valdez and Bastian.
The virtual concert will be accessible at http://marrymevirtualconcert.com/ where anyone can join the virtual experience. Fans who log in via Snapchat will be able to see their Bitmoji in the crowd, and concert-goers can engage with the experience in a number of fun ways, including:
- Start the wave amongst a crowd of hundreds of other Bitmoji attendees
- Release virtual doves into the arena when J-LO performs a love song
- Trigger a series of lasers to sweep the stage & crowd for dramatic effect
- And take advantage of many other interactive options — to perfect your virtual dance moves, blow bubbles, spawn hearts in the arena, and more.
The concert will feature brand new songs from the Marry Me soundtrack, which drops on February 4. Marry Me will be in theatres and stars Jennifer Lopez, Owen Wilson and Maluma.
“As we move closer to a future in which the virtual and real worlds continue to complement one another, we’re very excited to partner with Universal and tech innovator, Oz to bring the Bitmoji community and Snapchatters a first-of-its-kind interactive concert to see the stars they know and love in a new light. I cannot wait to show off my virtual dance moves!” shares John Imah, Global Head of Brands & Games Partnerships, Snap Inc.
“At Universal, we are always looking for groundbreaking ways to engage audiences. Snapchat continues to deliver innovative, creative ways for us to do just that. By partnering with Snap and Bitmoji for this first-of-its-kind experience, we’re able to connect with their valuable community in a meaningful new way and showcase the amazing music from Marry Me. We can’t wait to see fans enjoying this virtual concert,” says Alex Sanger, EVP, Global Digital Marketing, Universal Pictures.
See you at the concert!