Magnum has officially launched the Magnum Strawberry Panna in Malaysia, offering a luxurious new creation that captures the essence of Strawberry Bliss. The new Magnum Strawberry Panna is masterfully crafted with real strawberry pieces and Magnum’s signature thick, cracking Belgian milk chocolate. It offers a delightful fusion of smooth, creamy flavours.
“Magnum Strawberry Panna isn’t just an ice cream. It’s a moment of bliss – a moment you can hold, savour, and remember,” said Maggie Tay, General Manager for Ice Cream Group, Unilever Malaysia & Singapore. “With this blissful experience, we wanted to create something that feels as beautiful as it tastes. Magnum Strawberry Bliss reflects how we believe pleasure should be experienced: with intention, elegance, and always staying True to Pleasure.”
To celebrate the launch of the flavour, Magnum held a cozy afternoon event at the Glasshouse in Seputeh – a green urban space turned into a world of Strawberry Bliss. Beautiful flowers, soft pink colors, and gold details created a setting for a delightful experience of indulgence.
This year’s event featured an array of curated experiences, including a high tea by Nathalie’s Gourmet Studio, a DIY chocolate bon bon workshop, the nostalgic The Sweet Catch claw machine, live portrait drawing, and an immersive performance. Each was designed to spark creativity and indulgence.
At the center was the “Make My Magnum” bar—where guests personalized their own Magnum Strawberry Panna with various toppings, creating unique expressions of bliss and transforming the afternoon into an unforgettable adventure of flavor and artistry.
The Magnum Strawberry Panna is now available nationwide at major minimarkets, convenience stores, petrol marts, supermarkets, and e-commerce sites.