Magnum celebrates its first-ever collaboration with Kuala Lumpur Fashion Week 2024 (KLFW) by featuring designs inspired by Magnum ice creams from homegrown brands SHALS and Tact. The stylish debut on the runway highlighted the fusion of fashion and indulgence, capturing the essence of Magnum’s decadent flavors.
Leow Chi Shen, Brand Manager of Magnum Ice Cream in Malaysia, expressed excitement about the collaboration, stating it brings together indulgence and style in a decadent way. SHALS founder Shalma Ainaa shared that infusing Magnum’s flavors into fashion was a thrilling experience that pushed the boundaries of style and indulgence. Tact founder Ridduan Ttfaga Ismail mentioned that Magnum’s dedication to pleasure aligned perfectly with their design philosophy.
Founder of KLFW, Andrew Tan, described the partnership as an expression of creativity and luxury, merging fashion and indulgence to provide a unique sensory experience for the audience. This collaboration marked a significant milestone for Magnum, showcasing the brand’s commitment to quality, creativity, and inspiring pleasure in every experience.
In addition to the fashion event, Magnum gave a quick preview of its upcoming flavour- the Magnum Mango Yoghurt Parfait, a blend of creamy yoghurt richness and tropical mango sweetness. This upcoming treat promises a delightful and indulgent experience for consumers. The collaboration with KLFW exemplifies Magnum’s dedication to delivering premium, innovative experiences that remain “True to Pleasure.”.