Google announced the launch of the Google News Initiative’s Advertising Revenue Lab Malaysia, with support from the Ministry of Communications. This program aims to empower small and medium-sized news publishers in Malaysia by providing them with tools and knowledge to succeed in the changing media landscape.
“The Ministry of Communications welcomes and appreciates Google’s initiative to improve media sustainability in Malaysia. This collaboration marks a crucial milestone for the Malaysian news industry. By equipping news publishers with essential digital tools and expertise, we believe that their business models can be enhanced, ensuring a diverse, more sustainable and thriving local news ecosystem,” said YB Fahmi Fadzil, Minister of Communications.
The Advertising Revenue Lab Malaysia is part of Google News Initiative’s efforts to work with publishers of all sizes to improve their digital advertising capabilities and create sustainable business models. The program focuses on offering technical and product training, hands-on support for website optimization, enhancing audience engagement, and increasing advertising revenue for newsrooms.
The Ministry of Communications sees this collaboration as a crucial milestone for the Malaysian news industry, with the goal of enhancing media sustainability. The launch of the Advertising Revenue Lab Malaysia by Google is a positive development for Malaysian media, as it helps publishers optimize their digital platforms and strengthen advertising strategies.
Media Prima Berhad’s Group Managing Director, Rafiq Razali, expressed support for the initiative, emphasizing its importance in empowering publishers and fostering a vibrant digital ecosystem in Malaysia. Google’s commitment to innovation and support for a free and open internet is highlighted through this initiative.
The Advertising Revenue Lab aims to help Malaysian news publishers thrive in the digital age by providing tools, training, and support. The program is designed to ensure the future of journalism in Malaysia and contribute to a sustainable future for news and content creators in the country.
“We’re excited to launch the Advertising Revenue Lab to help Malaysian news publishers to adapt, evolve and build more sustainable businesses,” said Kate Beddoe, Managing Director, News Partnerships, Google Asia Pacific.
“This new program will help Malaysian news publishers thrive in the digital age by providing them with tools and training and helping to ensure the future of journalism in Malaysia,” said Farhan S. Qureshi, Country Director for Google Malaysia.
Overall, the Advertising Revenue Lab Malaysia represents a significant step towards empowering local publishers and ensuring that quality journalism remains accessible to all Malaysians. For more information and to apply for the Advertising Revenue Lab Malaysia, please visit the program application page: https://forms.gle/FujPc4ecmij2zNZQ6