The LEGO Group is running “Keep It Fresh” with LEGO Botanicals – a collection that transforms brick-building into a shared journey of creativity and connection for this Valentine’s Day. The campaign includes from immersive pop-up experiences to thoughtfully curated gift sets, bringing an alternate way of celebrating love.
Nina Patricia Da Costa, General Manager of Singapore, Malaysia and APAC Travel Retail, The LEGO Group said, “We are breathing new meaning into Valentine’s Day by providing a refreshingly different take for our fans to experience. It’s about quality time to build something beautiful together, rather than the conventional celebration of how this special day should be spent. Because the most memorable expressions of love are those that feel uniquely yours.”
The Bloom Bar: Where Affection Meets Creativity
From 10 to 15 February 2026, The Starhill KL’s Entrance Foyer (Ground Floor) will become a beautiful haven with The Bloom Bar as the main attraction.
Couples, friends, and flower lovers are invited to enter this magical space designed to bring joy and meaningful connections. Walking into The Bloom Bar feels like stepping into a secret garden in the city—a place to pause and enjoy creating something beautiful. The installation includes interactive building stations, carefully planned photo spots, and an atmosphere that highlights the art of LEGO Botanicals and the joy of shared experiences.
Visitors can join hands-on Make & Take workshops to build roses together using a special ‘menu’ card—choosing from elegant black, classic red, or romantic pink blooms. These sessions are for adults aged 13 and up, offering a fun and sophisticated twist on traditional Valentine’s Day activities.
Guests can also add their creativity to a shared tulip field display. As each person adds their brick-built tulip, the artwork grows into a vibrant community piece, showcasing the joy of building together.
Additionally, a stylish Mercedes-Benz A250 decorated with flowers from the LEGO Botanicals collection will be on display, serving as a stunning centerpiece that blends elegance and playfulness through creative expression.
Bloom Squad: Spreading the Love
From February 7 to 14, the Bloom Squad will surprise shoppers in popular places around Kuala Lumpur, spreading joy in the lead-up to Valentine’s Day.
You can find the Bloom Squad at spots like Sunway Pyramid, Setia City Mall, IOI City Mall, Sunway Velocity, Pavilion KL, KLCC, One Utama, and Mid Valley. When you see them, you’ll get a fresh rose and a voucher for a LEGO Botanicals Rose with any purchase of LEGO sets at participating LEGO Certified Stores.
A Fresh Portfolio of LEGO Botanicals
This Valentine’s season, The LEGO Group has expanded its Botanicals collection with new sets that add beauty and creativity to any home. The 11501 Tulips Bouquet is a bright expression of love and new beginnings, while the 11504 Peace Lily symbolizes peace, prosperity, and devotion. The cheerful 11508 Daisies represent innocence and loyal love, adding warmth to any space. The 11503 Flower Wall turns plain walls into stunning botanical art. For pet lovers, the 11384 Golden Retriever Puppy makes a cute addition, and the 21365 Love Birds represents togetherness and affection with two charming birds.
In addition to these new sets, classic romantic favorites are still available. The 10328 Bouquet of Roses is a timeless symbol of romance, and the 10374 Bouquet of Pink Roses shows gratitude and admiration with its softer elegance. The 10342 Pretty Pink Flower Bouquet is both a stylish decoration and a sweet expression of love. Lastly, the 31214 LOVE boldly shares the message of love in bright brick-built letters.
Valentine’s Special: Bloom Together Kit & Exclusive Promotions
To enhance the fun at Bloom Bar, The LEGO Group has created special offers to make building and celebrating together even better. When shoppers spend RM520 or more on the LEGO Botanicals range at LEGO Official Stores on Lazada and Shopee, they will receive the exclusive Bloom Together Kit. This kit includes a display stand for LEGO Botanicals sets, a fun activity wheel for two called The Love Wheel, a jigsaw puzzle with activities named The Love Puzzle, and personalized keepsake items. This kit makes building an interactive celebration, allowing loved ones to build, play, display, and create wonderful memories together.
The first 50 customers who visit The Starhill KL on 13 and 14 February each day can get the Limited Edition Botanical Rose Vase with a minimum purchase of RM389. This special vase includes six beautifully made roses – three red and three pink, perfect for showcasing any LEGO Botanicals collection. Other offerings include the 40759 Valentine’s Day Box and the 40460 LEGO Rose, available at LEGO Certified Stores during the campaign. A Purple Vase can also be redeemed with purchases of RM279 or more at both LEGO Certified Stores and Bloom Bar events.