iQIYI ‘s “The Rap of China 2025” premiered on 7 June 2025, featuring star producers Huang Zitao, Vinida Weng, Yan Haoxiang from Teens in Times, TizzyT, and Capper. The youth rap reality competition is one the search for top-tier rap stars from hundreds of contestants who showcase authentic attitude, exceptional talent, and distinct styles.
The series gained over 2.6 million pre-launch reservations and quickly became popular, with an index of over 9,500 within 24 hours of its premiere, setting a record for the franchise and achieving the highest first-day popularity on iQIYI in 2025.
Building on its iconic format, the series retains popular elements such as stadium auditions, the “100s Individual Works Competition,” and “2V2 Call-Out Battles.” This season introduces “Golden Demons,” seasoned veterans facing off against contestants, increasing the competition’s intensity. The show also features an exclusive “After Party” reality segment hosted by Du Haitao, fostering authentic interactions among contestants through engaging conversations and games. This provides audiences with deeper insights into the rappers’ personalities and off-stage charisma.
“The Rap of China 2025” brings in a wave of fresh talent, with hundreds of new-generation rappers challenging the “Golden Demons.” This major reshuffle showcases a new era of rappers expressing their passion and growth, collaboratively creating hit songs that highlight the appeal of Mandarin rap.
As a beloved IP by iQIYI, “The Rap of China” has consistently innovated over nine years, delivering a cultural rap experience while significantly contributing to the positive development of the rap industry.