iQIYI’s fantasy romance drama “FEUD” (临江仙), starring Bai Lu and Joseph Zeng, hit a heat index of 10,000 on 15 June, rapidly becoming a global trend recognized as the “new standard for fantasy romance dramas.” The growing popularity shows that the drama’s plot has reached an exciting climax, revealing the truth about Li Qingyue and Bai Jiusi, whose mixed feelings of love and hate are heading towards a major confrontation.
This further showcases the powerful appeal of high-quality fantasy content in the international market.
Impressive Global Reception and Widespread Audience Acclaim
Since its premiere on June 6, “FEUD” has quickly gained popularity, reaching over 6,000 on the heat index within two hours and over 9,000 within 24 hours. It currently holds a rating of 8.2 on MyDramaList and has remained the top show on iQIYI in Thailand, Malaysia, Indonesia, South Korea, Japan, the United States, Canada, Australia, the Philippines, Vietnam, Mexico, and in Taiwan and Hong Kong. The launch of Thai and Vietnamese dubbed versions on iQIYI has boosted the show’s popularity in Southeast Asia.
Innovative Storytelling Ignites Global Discussions
Breaking away from traditional fantasy romance, “FEUD” draws viewers in with an engaging story about “three marriages and three separations,” creating a strong “love-hate” relationship. Discussions around it as “the first fantasy drama focused on hate” and its “fast-paced plot” have gained popularity on social media. Bai Lu’s character, Hua Ruyue, and Joseph Zeng’s Bai Jiusi face complex emotions, with several exciting moments in each episode driving the story and capturing the attention of audiences worldwide.
Outstanding Performances Bring Fresh Character Perspectives
Bai Lu skillfully plays two contrasting roles, showcasing innocence and complexity, and is praised by viewers. Joseph Zeng challenges the typical fantasy hero mold with a nuanced character who appears gentle but is inwardly troubled. The supporting cast, including Chen Xinhai, Liang Yongqi, Zhao Qing, Pan Youcheng, and Dong Chunhui, also gives strong performances that have received wide acclaim.
Stunning Blend of Eastern Aesthetics and Special Effects
About 70% of “FEUD” was filmed at Hengdian World Studios, blending Lingnan architecture with Eastern aesthetics for a captivating visual experience. Well-designed costumes, props, and digital effects work together to form a magical fantasy world that draws viewers into its detailed environment.