iQIYI continues its success with exciting plans for 2025. Following a stellar reception last year, it is solidifying its position as the leading platform for local dramas by partnering with Media Prima and local production houses like MIG, Skop, Pencil Picture, and Zeel to launch more exclusive content.
According to Li Kaichen (KC Li), Vice President, APAC & MENA, iQIYI International:
“After a series of successful releases last year, local dramas have surpassed 200 million digital views. iQIYI is taking the next step by establishing a special segment, ‘Drama Onz’ – a go-to destination for high-quality Malay drama content with a loyal fanbase.”
As the leading platform for local dramas, iQIYI plans to feature more local talent and introduce new dramas in 2025. Notable iQIYI Originals include Mawar Dahlia, Dosa Cinta, Safira, and Griya. iQIYI also offers a wide range of entertainment, including Chinese Dramas (C-Dramas), Anime, and Reality TV, all with subtitles for an inclusive viewing experience.
From Screen to Heart: The Launch of the Special ‘Drama ONZ’ Tab
iQIYI has launched the Drama ONZ tab in response to the popularity of Media Prima’s drama productions, creating a main spot for Malay drama fans and enhancing its goal of being the top source for local content.
According to Nini Yusof, CEO of Media Prima Television Networks & Primeworks Studios:
“Media Prima is thrilled to collaborate with iQIYI, an internationally renowned company. With the launch of the new ‘Drama Onz’ tab that highlights a catchy and youthful concept, we’re confident it will attract more Malay drama fans, especially among the younger generation in Malaysia.”
This dedicated tab is supported by the HONOR X9a Tab as the main sponsor, promising the best streaming experience with the tagline:
“Stream the best drama experience with HONOR X9a Tab.”
Strategic Collaboration with CelcomDigi: Introducing StreamMORE
This Raya, get iQIYI Standard VIP with CelcomDigi for only RM11.90/month with 10GB data, or choose the SpeedStream Pass for RM47/month for unlimited streaming. New users enjoy 1-month free access from 26 March to 28 April 2025. Subscribe through MyDigi, Celcom Life App, or selected CelcomDigi stores.
According to Jony Deng, General Manager, iQIYI Malaysia & Singapore:
“The collaboration between iQIYI and CelcomDigi through the StreamMORE project allows users to enjoy seamless entertainment in a more accessible and flexible way. We believe this partnership will offer the best experience for our users.”
With numerous exciting launches and strategic collaborations in the pipeline, iQIYI continues to cement its position as the go-to platform for local dramas and top-tier Asian entertainment. Initiatives such as Drama Onz, new exclusive content, and partnerships with Media Prima, HONOR, and CelcomDigi mark a new era in Malaysia’s digital streaming landscape. iQIYI remains committed to delivering high-quality entertainment experiences to audiences nationwide.