Entertainment Lifestyle

iQIYI and Grab Malaysia launches #CedokLife, a mini series to pay tribute to Grab’s partner community, their resilience and their Malaysian spirit

iQIYI has teamed up with Grab Malaysia to launch a new Malaysian-themed mini-series, #CedokLife, premiering exclusively on iQIYI beginning 16 September 2023, in conjunction with the Malaysia Day celebrations.

#CedokLife is a 6-part mini-series that offers an inside look into everyday Malaysian encounters through the lens of Grab driver- and delivery-partners. Following the stories of several main characters, the show showcases the hopes and aspirations of these individuals and highlights the daily interactions and shenanigans they face as a Grab driver or delivery-partner.

Both brand held an an exclusive preview of the first episode of the series for Grab driver- and delivery-partners, along with Minister of Communications and Digital, YB Fahmi Fadzil gracing the event on 12 September 2023.  

Highlighting this partnership as a step in the right direction for the industry, YB Fahmi Fadzil, Minister of Communications and Digital said, “Malaysia is an amalgamation of many folks of different backgrounds, cultures and personal stories. The fact that Grab and iQIYI have partnered to bring their stories to life underscores the positive impact of such partnerships in not only fostering the local film industry but also to help share the everyday Malaysian stories with a wider audience. These individuals truly exemplify the core values of togetherness and unwavering commitment to exceptional service, and as we celebrate Malaysia Day, I would encourage all of us to embrace these inspirational values, brought to life via this collaboration”.

Although comedic in nature, the series also emphasises real stories that reflect our Malaysian culture and identity, highlighting what it truly means to be Malaysian and how our lives are interconnected through the people we meet every day.

In line with embodying a truly Malaysian feel, #CedokLife features a cast of emerging talents in the local entertainment industry who have made appearances in various local films and TV series.

Dinesh Ratnam, Country Manager of iQIYI Malaysia and Senior Director of the International Business Department said, “ We are thrilled to collaborate once again with Grab Malaysia as our esteemed partners for this special mini-series in conjunction with Malaysia Day. As we come together to celebrate the many facets of Malaysian life, #CedokLife provides an opportunity for us to celebrate the unsung heroes that have shaped the Malaysian way of life today and recognise what makes Malaysia truly unique; its people. Beyond that, we are also happy to be able to provide an opportunity for emerging Malaysian talents to dip their toes in the industry of filmmaking and entertainment with content such as #CedokLife, with the series featuring mainly up and coming talents as the main cast ”

The series also provides an opportunity to highlight the vital role driver- and delivery-partners play in our everyday lives. By telling the story from their perspectives, we get to see the encounters and interactions they have, be it good, bad, or as an interesting story to tell.

Adelene Foo, Managing Director of Grab Malaysia said, “As we celebrate the birth of our great nation, we would also like to take this opportunity to pay tribute to the unsung heroes who tirelessly serve at the forefront of our daily lives – our Grab driver and delivery-partners.Their unwavering dedication to pursue their dreams no matter the obstacle or challenges truly embodies what it means to be Malaysian – and we want to proudly showcase them.  Today’s event is just one facet of our appreciation. We are committed to fostering a stronger partner community that touches the lives of people around them, and empowering them to be the catalysts of positive social change that drive Malaysia forward.

#CedokLife gives another perspective to shine the spotlight on gig economy workers as a means to earn an income or side income and pursue their dreams and aspirations, all while positively impacting Malaysians’ everyday life.

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