Goodyear hosted a regional event in Malaysia, themed Goodyear:125 Years in Motion to unveiled four premium product lines for the Asia Pacific region. The company also highlighted its 125 years of rich history in technology exploration and reinforced its commitment toward a sustainable Better Future.
Nearly 300 customer representatives attended the immersive event featuring Nathaniel Madarang, President, Goodyear Asia Pacific; Pietro Saletta, Vice President, Consumer Tires, Goodyear Asia Pacific; and Greg Hanna, Vice President, Product Development and Quality, Goodyear Asia Pacific.
“Asia Pacific has emerged as one of the world’s largest automotive markets and holds incredible potential,” said Nathaniel Madarang, President, Goodyear Asia Pacific. “Goodyear’s innovative spirit and drive for excellence puts us at the epicentre of the mobility revolution and we are working closely with customers and innovators to transform the transportation industry.”
The four new products are: Eagle F1 Asymmetric 6 for Luxury Sports, Wrangler DuraTrac RT for Premium 4×4 Off-Road, ElectricDrive, and Assurance MaxGuard for Mid Passenger. These new products are using Goodyear’s advanced technologies as it does not only provide the ultimate driving experience to customers but also further enhance Goodyear’s product offerings in Asia Pacific.
Attendees were invited to a track event to experience the extraordinary performance of these four new products.
Innovation Excellence for Our Better Future
At the event, Goodyear highlighted its commitment to a Better Future with interactive displays enabling guests to be fully immersed in Goodyear’s superior solutions and services for future mobility. Goodyear is committed to advanced energy efficiency, safety, tyre longevity, comfort, convenience, and digital-based solutions. At the event, Goodyear displayed its 90% sustainable-material demonstration tyre, highlighting its aspirational goal to develop a 100% sustainable-material and maintenance-free tyre by 2030.