IKEA Malaysia has achieved a new record in the Malaysia Book of Records for the Most Curry Puffs Sold in a Year, with an amazing 8.6 million curry puffs sold across the country.
“This recognition is not just about the number. It is about the millions of moments behind it,” said Malcolm Pruys, Country Retail Director of IKEA Malaysia. “This is more than a record for us. In Malaysia, food is how we connect, how we take a break, how we spend time together. To know that our curry puffs have been part of those everyday moments for so many people that’s what truly means the most to us”.
More than just a record, the achievement reflects IKEA Malaysia’s commitment to offering food that is affordable, accessible, and made with quality in mind proving that great taste does not have to come at a high price.
“IKEA Food has always been an important part of the overall IKEA experience,” added Raymand Yeastman, IKEA Malaysia Food Manager. “Our curry puffs are a familiar favourite, and this milestone shows how something simple can bring people together across generations.”
Building on this achievement, IKEA Malaysia is inviting everyone to celebrate with its #IKEAripapYourWay campaign.
Inspired by their record in the Malaysia Book of Records, the campaign encourages people to create and share their own fun, imaginative “records” featuring IKEA curry puffs, turning a national celebration into many personal ones.
In true IKEA style, the celebration included 500 curry puffs given away on 8 May at 4 stores because some moments are best enjoyed fresh and flaky.
As IKEA Malaysia marks its 30th anniversary, the brand is dedicated to improving everyday experiences for many Malaysians, from home decor to the delicious food enjoyed along the way.
For more IKEA food offerings, visit www.ikea.com/my/en/stores/restaurant/.