HUAWEI officially launches the HUAWEI Pura 80 Series in Malaysia with the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra, introducing next-generation mobile experience, one that blends cutting-edge photography with refined craftsmanship and intelligent innovation.
Representing the brand’s reimagined design philosophy, the HUAWEI Pura 80 Series pushes the boundaries of flagship smartphones. Designed for those who demand form and function, this series combines industry-first hardware, powerful AI integration, and an attention-grabbing aesthetic.
The HUAWEI Pura 80 Series showcases the eye-catching Dazzling Forward Symbol, representing style and innovation. The Prestige Gold and Golden Black Pura 80 Ultra, along with the Glazed Red Pura 80 Pro, feature bright sunburst designs for a luxurious look. The Pro model also comes in Glazed White and Glazed Black, both with a smooth finish that suggests classic elegance.
At the heart of the HUAWEI Pura 80 Series is its impressive camera system. The HUAWEI Pura 80 Ultra introduces a unique Switchable Dual Telephoto Camera, which combines a 3.7x medium telephoto lens and a 9.4x super telephoto lens into one setup. These lenses work together with a large 1/1.28-inch sensor, allowing for easy switching between close and distant shots. This innovation enables users to take clear portraits and cinematic close-ups from any distance, all with excellent quality and depth, even in low light.
The HUAWEI Pura 80 Ultra features a powerful 50MP Ultra Lighting HDR Camera, capable of capturing a very wide range of light. It has 15 times more dynamic range than regular smartphones, reaching 16EV, close to professional cameras. The camera has a variable aperture from F1.6 to F4.0, giving you better control over brightness and depth. With HUAWEI’s special Triple Light Enhancement Technology, it takes high-quality video with great clarity. It performs well in challenging lighting situations, delivering beautiful images whether you’re shooting backlit portraits or bright scenes like fireworks.
The HUAWEI Pura 80 Pro also includes a 1-inch Ultra Lighting Camera, which shines in any lighting, ensuring that city lights look soft and skin tones appear natural in dim conditions. The Ultra Chroma Camera enhances color accuracy, even in tricky lighting.
Additionally, the HUAWEI Pura 80 Pro has an Ultra Lighting Macro Telephoto Camera that captures clear, bright images. With a large F2.1 aperture, it gathers 40% more light than standard cameras, making photos brighter and sharper in low light. It offers impressive 4x optical zoom to 100x digital zoom, bringing distant subjects closer in detail, and it can focus as close as 5cm for exceptional macro shots.
The HUAWEI Pura 80 Series is smart, offering quick access to shortcuts like the camera and flashlight with its new AI Smart Controls Button, which also has fingerprint recognition for security. AI Noise Cancellation helps ensure clear calls by reducing background noise.
The HUAWEI X-True Display provides bright visuals with a peak brightness of 3000 nits, refresh rates up to 120Hz, and clear viewing in bright sunlight. The device has a strong 5170mAh battery with 100W HUAWEI SuperCharge and 80W wireless charging, ensuring it lasts all day. The 2nd-Gen Crystal Armor Kunlun Glass on the HUAWEI Pura 80 Ultra is 16 times more scratch-resistant and 25 times better at preventing drops than earlier models, while the Pura 80 Pro’s glass is 20 times tougher than regular glass.
The HUAWEI Pura 80 Series works well with essential apps through the AppGallery, providing a smooth and secure experience. The Sales Start Campaign for the HUAWEI Pura 80 Series 2025 runs from 2 August to 31 December 2025. Customers who buy any model during this time can claim exclusive prizes worth up to RM2,978*, available on a first-come, first-served basis at participating stores and HUAWEI’s official online platforms.
Malaysians can experience this new frontier of design and photography as the HUAWEI Pura 80 Series is now available for pre-order through the HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop with HUAWEI Pura 80 Pro is priced at RM4,599 while HUAWEI Pura 80 Ultra is priced at RM6,599, and receive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one year of HUAWEI Care+.