Mr Zhang Pengju, Geely Product Head
En Ainol Azmil Abu Bakar, Covering Deputy Chief Executive Officer, PROTON
Ybhg Datuk Hanafi Sakri, Deputy Secretary-General, Ministry of Investment, Trade and Industry (MITI)
En Ahmad Jauhari Yahya, Board Member of PROTON
Dr Li Chunrong, Chief Executive Officer, PROTON
YBrs. Ts. Nizmar Mohd Nazar, Deputy CEO of Malaysian Automotive Robotic and IoT Institute (MARii); and
Mr Zhang Qiang, Deputy Chief Executive Officer, PROTON Edar.
PROTON has officially launched and announced the official pricing for the 2026 PROTON X50. The launch campaign, featuring a vibrant theme song by Malaysia powerhouse girl group De Fam and high engagement from media, KOLs, and the public, has helped strengthen emotional connection with the latest PROTON X50.
“The All-New PROTON X50 reflects our continuous pursuit of excellence in automotive design and technology. Packed with cutting-edge features, engineered through stringent testing, and offered with specially tailored packages, this SUV goes beyond delivering what customers expect. Our ambition is to raise the standard for the B-segment, giving Malaysian drivers an experience that is smart, spirited, and truly next-generation, Made for Malaysia, Engineered for the World!” said Dr. Li Chunrong, Chief Executive Officer of PROTON.
The 2026 PROTON X50 includes several value-added packages to enhance the ownership experience. Every purchase comes with a Standard Package, which offers a 5-year unlimited mileage warranty and six free labour services. PROTON is also providing an upgraded 5-year data package with 2GB/month, increased from 1GB/month.
The first 10,000 bookings registering their vehicles by 31 October 2025 will enjoy the exclusive GEMPAK! Deal, featuring a RM4,000 rebate and attractive offers, including financing options from partners with capped interest rates of 2.35% for 5 years and 2.38% for 7 years. PROTON also provides up to RM2,000 trade-in support for the 2026 PROTON X50.
Additionally, buyers opting for the PROTON Insurance Program will gain access to a comprehensive suite of benefits, including Special Perils coverage, up to RM500 for child seat coverage, and personal accident coverage of up to RM15,000 per person, alongside existing coverage and 24/7 roadside assistance.
The on-the-road (OTR) prices for the 2026 PROTON X50 are:
| Variant | Peninsular Malaysia | East Malaysia |
| 2026 PROTON X50 Executive | RM 89,800 | RM 91,800 |
| 2026 PROTON X50 Premium | RM 101,800 | RM 103,800 |
| 2026 PROTON X50 Flagship | RM 113,300 | RM 115,300 |
The prices after the Exclusive GEMPAK! Deal are:
| Variant | Peninsular Malaysia | East Malaysia |
| 2026 PROTON X50 Executive | RM 85,800 | RM 87,800 |
| 2026 PROTON X50 Premium | RM 97,800 | RM 99,800 |
| 2026 PROTON X50 Flagship | RM 109,300 | RM 111,300 |