HOYA Malaysia has launched Sensity Colours, a collection of fashionable, smart light-adaptive spectacle lenses. Designed for Malaysia’s changing climate, these tinted lenses cater to trend-conscious eyewear enthusiasts seeking functional photochromic lenses.
With rapid adaptation to light conditions, Sensity Colours suit active lifestyles and sports enthusiasts, providing clear, comfortable vision outdoors or during everyday activities. They empower wearers to express their style, whether navigating city streets or embracing nature.
These trend-conscious consumers who value eye health can enjoy the Sensity range in six light-adaptive lens colors: Lovely Pink, Green Zen, Aqua Blue, Orange Splash, Energizing Orange, and Dynamic Yellow. These options allow for customization while blending comfort, convenience, style, and protection in a colored prescription lens.
Statistics show that 7 out of 10 people are sensitive to glare, particularly those aged 18–44. The new Sensity Colours lenses feature an additional grey photochromic layer for comfort and UV protection, achieving sunglass darkness outdoors. This technology delivers true-to-life visual experiences and sets Sensity Colours apart in fashion eyewear.
Lew Chee Quin, Managing Director at Malaysian Hoya Lens Sdn. Bhd. said, “We’re excited to offer customers the perfect blend of fashion, functionality, and fun with the introduction of the new Sensity Colours collection. Featuring our advanced photochromic lens technology, these spectacle lenses adapt to your environment while protecting your eyes from harmful UV rays and glare. Offering elevated lens colours and sleek design, Sensity Colours provides everyday vision care that looks as good as it performs.”
The Sensity Colours range for spectacle wearers features six vibrant tint options: Lovely Pink, Green Zen, Orange Splash, Aqua Blue in gradient tints, along with Energizing Orange and Dynamic Yellow in solid tints. The latter two enhance contrast for outdoor activities, ideal for fashion-forward individuals and sports enthusiasts wanting stylish, functional eyewear.
Additionally, HOYA Vision Care provides three optional coatings: Hi-Vision SUN Pro, Light Mirror Copper, and Light Mirror Blue. These coatings enhance aesthetics with neutral reflections and scratch resistance, while Hi-Vision SUN Pro, debuting in HOYA Malaysia, reduces ghost images and improves clarity.
Silvano Larcher, Global Head of Category Management at HOYA Vision Care, says, “We are very excited to launch the Sensity Colours collection at this pivotal moment when the gap between fashion and protective eyewear is narrowing. Our spectacle lenses incorporate advanced photochromic technology, providing modular blue light control and protection against harmful UV rays that could contribute to long-term conditions like cataracts. This new collection offers a unique combination of vibrant, stylish lens options all while delivering essential eye care protection through UV protection and sun glare reduction”.
Sensity Colours will be available in Malaysia starting from 15 October 2025. For more information visit sensitylenses.com/my/your-sensity-options/sensity-colours/ and hoyavision.com/my/. Do contact your local HOYA Vision Care representative for more information on market availability.