HOYA Malaysia has announced that its A Million Visions campaign will return in conjunction with World Sight Day 2025, aiming to emphasize eye health care for children and address the growing concern of myopia.
Running from 16 to 22 October 2025, the campaign offers free eye examinations for children aged 5 to 12 at over 800 participating Eye Care Professional Optical Stores nationwide. It encourages early detection and professional eye assessments.
Additionally, the campaign promotes clinically proven solutions like HOYA’s MiYOSMART spectacle lenses, designed with D.I.M.S. Technology to effectively manage myopia progression in children, ensuring clear vision while slowing its advancement.
To strengthen efforts in managing childhood myopia, HOYA Malaysia launched the HOYA MiYOSMART Early Control Subsidy in 2025 as part of the A Million Visions campaign, offering an RM350 subsidy on MiYOSMART lenses to enhance access to myopia care and promote early eye health for children.
“A Million Visions campaign was born from a simple but urgent truth; too many children are missing out on early eye care due to awareness, access, and cost. As a leader in vision care, we felt a responsibility to act. Our initiative helps families take the first step in safeguarding their children’s vision by collaborating with certified optometrists across the country to make eye exams more accessible. This isn’t just a one-off initiative, it’s part of a long-term commitment to reshape how communities think about eye health for our children” said Lew Chee Quin, Managing Director at Malaysian Hoya Lens Sdn. Bhd.
HOYA MiYOSMART Coating Smooth Touch Xtreme (STX) is now in Malaysia
Children are natural explorers who frequently interact with their environment through movement and play. They may frequently wipe their glasses, which can damage lens coatings over time. The campaign highlights the launch of MiYOSMART Coating STX in Malaysia, a new technology from HOYA Vision Care designed for children. This coating enhances lens clarity, makes them easier to clean, and provides long-lasting protection, which is crucial for effective myopia control. The STX coating repels water, dirt, and grease, maintaining clear vision even after extended use. It also encourages consistent use during outdoor activities, essential for healthy eye development and slowing myopia progression, enabling children to explore and grow confidently.