Honda has announced a collaboration with Onitsuka Tiger that combines motorcycles and fashion. The first result of this partnership is the “Onitsuka Tiger Honda Mid Sports Concept” motorcycle, which premiered at the Onitsuka Tiger show during Milan Fashion Week 2027 Women’s Collection Spring/Summer in Milan, Italy, on 23 September 2026.
Onitsuka Tiger started in Kobe, Japan, in 1949, a year after Honda was founded. Both brands have been around for over 75 years and are known for their unique technologies developed in Japan. Today, they both sell their products globally to customers of all ages.
Honda’s founder wanted to “help people with our own technologies,” and Honda has focused on improving mobility with innovative ideas, bringing the joy of movement to people. Onitsuka Tiger began by making sports shoes and grew into a trusted brand for athletes, eventually becoming recognized as a fashion brand.
Since they share a commitment to advanced technology and quality, Honda and Onitsuka Tiger chose to work together.
The Onitsuka Tiger Honda Mid Sports Concept is a new model that represents this collaboration. It is based on a mid-sized sports motorcycle and features Tiger Yellow, Onitsuka Tiger’s signature color, with bold black stripes on both sides.
The black wheels have Tiger Yellow highlights and logos of both brands. Every detail, from the colors to the smallest elements, has been thoughtfully designed to create a unique motorcycle.
As part of its collaboration with Honda, Onitsuka Tiger showcased footwear and apparel featuring the Wing Mark at Milan Fashion Week. Inspired by motorcycle culture, the collection included the Onitsuka Tiger Honda Mid Sports Concept, emphasizing both brands’ shared commitment to detail in manufacturing.
This partnership aims to make motorcycle culture more accessible to a wider audience, creating new appeal through the synergy of both brands.