Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts & Culture Malaysia,
H.E. Tengku Dato’ Sirajuzzaman bin Tengku Mohamed Ariffin, Ambassador of Malaysia to the UAE
(Bottom L-R): Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations, Far East, Mohd Amirul Rizal Abdul Rahim, Director General, Tourism Malaysia
Emirates has officially inked a new Memorandum of Understanding (MoU) with Tourism Malaysia, renewing its longstanding commitment to drive inbound visitor traffic to the Southeast Asian destination. The agreement was signed by Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations, Far East, and Mohd Amirul Rizal Abdul Rahim, Director General, Tourism Malaysia, witnessed by Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts & Culture Malaysia in the presence of Saeed Mubarak, Country Manager Malaysia and Adnan Kazim, Deputy President and Chief Commercial Officer.
The renewal is part of Tourism Malaysia’s plan to continue its Visit Malaysia campaign until 2027, aiming for 47 million foreign visitors, especially from the Middle East.
Through a one-year agreement, Emirates will help promote Malaysia worldwide and work with Tourism Malaysia on marketing for Visit Malaysia 2026-2027 to reach a wider audience. They will also look into joint marketing efforts, organize trips for media and travel partners, and cooperate at the Arabian Travel Market.
Orhan Abbas said:
“Emirates has been serving Malaysia for three decades, and this renewed partnership with Tourism Malaysia reflects the enduring strength of that relationship. As Malaysia extends its Visit Malaysia campaign into 2027, we’re well placed to support that ambition through our global network and strong connections via Dubai. We look forward to continuing to work closely with Tourism Malaysia to bring more travellers to this remarkable destination.”
Mohd Amirul Rizal Abdul Rahim, Director General, Tourism Malaysia said:
“The renewal of this strategic partnership with Emirates reinforces Malaysia’s commitment to the United Arab Emirates and the wider Middle Eastern market. Emirates’ extensive global network and strong connectivity through Dubai provide a powerful platform for us to elevate Malaysia’s presence among high-value international travellers. Through this collaboration, we aim to translate stronger air connectivity and joint promotional efforts into increased visitor arrivals, longer stays and higher tourism expenditure, while further advancing the objectives of Visit Malaysia 2026–2027. We look forward to working closely with Emirates to unlock greater opportunities for Malaysia’s tourism industry and strengthen Malaysia’s position as a preferred destination in the region.”