HOKA has made a big impact in Malaysia with the grand opening of HOKA Pavilion Kuala Lumpur, as part of strengthening the brand’s long-term commitment to the market and signalling its ambitions for the next stage of its growth in the country.
Since entering Malaysia in 2024, HOKA has grown with the country’s running community, supporting both new and experienced runners in pursuing performance. The brand is expanding its retail presence, aiming to empower individuals at all levels through movement. A key part of this strategy is Pavilion Kuala Lumpur, a major retail destination that allows HOKA to reach a broader audience in the capital.
The new store in Pavilion Kuala Lumpur brings together HOKA footwear and apparel for road running, trail running, hiking, and everyday walking, showcasing the brand’s support for diverse activities. HOKA combines advanced technology with signature cushioning and comfort, enabling people to move confidently, whether taking their first steps or training for a 5K.
“Beyond being a retail space, HOKA Pavilion Kuala Lumpur represents a new chapter for HOKA and our commitment to bringing our performance innovations to more runners, walkers and everyday movers. And what we celebrate today is only the beginning of what we envision for HOKA in Malaysia. In the years ahead, we intend to continue expanding our retail footprint across the country, while finding new ways to connect with Malaysians through community activations, brand initiatives and strategic collaborations.” said Regine Wong, Country Head of REV Edition Sdn Bhd.
The grand opening of HOKA Pavilion Kuala Lumpur follows the recent expansion of HOKA Suria KLCC, enhancing the brand’s presence in Kuala Lumpur. Both locations allow runners to explore HOKA’s latest offerings.
HOKA also strengthens its bond with Malaysia’s running community through initiatives like HOKA Run Club and Run It Again, fostering community runs and training for shared goals. These efforts embody Fly Human Fly, HOKA’s belief in the empowering nature of movement.