Hennessy is celebrating the Mid-Autumn Festival 2026 with a modern cultural ritual that blends tea culture and cognac making. The House introduces limited-edition Hennessy V.S.O.P and Hennessy X.O decanters, designed in partnership with renowned artist and Hennessy Global Ambassador, Jackson Wang.
Rooted in the spirit of Mid-Autumn, Experience a New Kind of Ceremony offers a fresh way to celebrate with special tea-inspired pairings and modern serving methods. This experience highlights the joy of coming together and finding new connections across generations, blending the beauty of tea with the craft of cognac.
The limited-edition Hennessy V.S.O.P and Hennessy X.O bottles have elegant designs with smooth lines, striking contrasts, and a moon pattern made with tea leaves. These designs show the connection between tea and cognac, celebrating shared moments with an appreciation for taste and art.
The Hennessy V.S.O.P Limited Edition embodies a lively and modern way to celebrate, featuring tea-inspired drinks like Oolong Iced Tea, perfect for fun gatherings. Its bright colors reflect the season’s energy and the movement of the drink in each pour.
On the other hand, the Hennessy X.O Limited Edition provides a more sophisticated experience, with drinks like Hennessy X.O on Pu’er tea ice. Its rich amber color and subtle silver details enhance the tasting experience, encouraging quiet moments and meaningful conversations.
Bringing this campaign to life is Jackson Wang, who connects deeply with his Asian roots and represents the essence of Experience a New Kind of Ceremony. As a global cultural icon, he reflects a new generation that respects tradition while embracing modern ways to gather, celebrate, and create lasting memories.
“Hennessy is proud to celebrate the Mid-Autumn Festival with Jackson Wang. This collaboration reflects our long-standing heritage and craftsmanship in a way that resonates with Asian culture, while reinforcing our ambition to build lasting connections rooted in tradition yet open, emotional and shared across generations,” said Charles Delapalme, President and CEO of Hennessy.
The Hennessy V.S.O.P and Hennessy X.O Mid-Autumn Festival Limited Editions are now out in select stores in Malaysia.