Business Lifestyle

Generali Malaysia officially launched its new headquarters at Menara Generali

(From L-R) Captured against the iconic Menara Generali backdrop – Roberto Leonardi, Generali Asia Regional Officer; Honorary Valentino VALENTINI, Deputy Minister at the Ministry of Enterprise and Made in Italy; YB Tuan Liew Chin Tong, Deputy Minister of Investment, Trade and Industry of Malaysia; His Excellency Massimo Rustico, Ambassador of Italy to Malaysia; Fabrice Benard, CEO of Generali Insurance Malaysia Berhad and Country Head for Generali Entities in Malaysia and Soo Wai Har, CEO of Generali Life Insurance Malaysia Berhad.

Generali Malaysia has officially hosted the grand opening of its new headquarters, Menara Generali, located along Jalan Sultan Ismail in the heart of Kuala Lumpur. This achievement unites its general and life insurance operations under one roof, enhancing collaboration and operational efficiency. 

The new headquarters unites over 1,000 employees from four locations—Wisma Goldhill, Wisma Boustead, Chulan Tower, and Menara Multi-Purpose—to support more than 9,000 agents and partners and 2 million customers across the country.

(From L-R) A celebratory moment as key VIPs come together for the cake-cutting ceremony at the launch of Generali Malaysia’s new headquarters, Menara Generali – Roberto Leonardi, Generali Asia Regional Officer; Honorary Valentino VALENTINI, Deputy Minister at the Ministry of Enterprise and Made in Italy; YB Tuan Liew Chin Tong, Deputy Minister of Investment, Trade and Industry of Malaysia; His Excellency Massimo Rustico, Ambassador of Italy to Malaysia; Fabrice Benard, CEO of Generali Insurance Malaysia Berhad and Country Head for Generali Entities in Malaysia; and Soo Wai Har, CEO of Generali Life Insurance Malaysia Berhad.

The launch featured YB Tuan Liew Chin Tong, Deputy Minister of Investment, Trade and Industry of Malaysia, Hon. Valentino VALENTINI, Deputy Minister at the Ministry of Enterprise and Made in Italy, and His Excellency Massimo Rustico, Ambassador of Italy to Malaysia, marking an important moment in Generali Malaysia’s journey.

Roberto Leonardi, Regional Officer for Asia, Generali, said, “Menara Generali is the culmination of a decade-long journey of growth and development in Malaysia. Over this period, our business has gone from strength to strength and our teams have much to be proud of as they begin this new chapter. As the growth engine for the Group, Asia plays a key role in Generali’s future and Malaysia is an indispensable part of our contribution as a region. This new headquarters reflects Generali Malaysia’s dedication to innovation, sustainability, and fostering an environment where collaboration and excellence thrive. Coming on the back of the launch of our new strategic cycle, I very much look forward to what more we’ll achieve in Malaysia as the Lifetime Partner to our customers, employees, and business partners.”  

Fabrice Benard, CEO of Generali Insurance Malaysia Berhad and Country Head for Generali Entities in Malaysia gave a keynote address at the grand launch of Generali Malaysia’s new headquarters – Menara Generali.

Fabrice Benard, Chief Executive Officer of Generali Insurance Malaysia Berhad and Country Head of Generali Entities in Malaysia, added, “The launch of Menara Generali is more than a new chapter, it is a bold expression of our ambition to grow stronger, move faster, and serve better. This headquarters represents our evolution as a company and our relentless drive to become a true Lifetime Partner to our customers. Designed to foster collaboration, innovation, and agility, it reflects the best of who we are and who we aim to be. Most of all, this building stands as a tribute to our people, their resilience, energy, and belief in our purpose. Together, we will accelerate into the future, with our customers at the heart of everything we do.” 

(From L-R) A meaningful milestone at Menara Generali as the ribbon-cutting ceremony at the Customer Service area was officiated by  Soo Wai Har, CEO of Generali Life Insurance Malaysia Berhad; Roberto Leonardi, Generali Asia Regional Officer; and Fabrice Benard, CEO of Generali Insurance Malaysia Berhad and Country Head for Generali Entities in Malaysia. This moment marks the official opening of Generali Malaysia’s enhanced customer touchpoint, reflecting the Group’s commitment to delivering exceptional service and strengthening its presence in Malaysia.

The move to Menara Generali fits Generali Malaysia’s plan to improve service and customer experience. The new headquarters is designed to encourage teamwork among employees and will serve as a main center for creating innovative and eco-friendly insurance solutions, making services easy for all Malaysians.

Menara Generali is also focused on being environmentally responsible. It is working towards getting a special green building certification. The design includes energy-saving systems, green areas, and features that save resources. This effort reflects Generali’s overall goal of sustainability, which is part of their global strategy to provide value for customers, communities, and the environment.

In addition to business goals, Menara Generali helps with economic growth, job creation, and community support. Through programs like The Human Safety Net (THSN), which aids early childhood education and parenting skills in less advantaged communities in Malaysia, Generali shows its commitment to being a good corporate citizen and making a positive difference in the community. This headquarters also strengthens Generali’s role as an important player in the industry while enhancing the strong ties between Italy and Malaysia.

For more information, please visit www.generali.com.my

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