After years of creating innovative PC, Dell Technologies is now introducing a new, simplified portfolio featuring on-device AI for greater end-user creativity and productivity. To speed up AI PC use in businesses, Dell offers developers and IT admins the tools to easily create and deploy AI applications on Dell AI PCs.
Dell’s latest commercial portfolio features new product designs, increased performance and battery life, the latest silicon innovation and AI accelerators, and industry-leading capabilities across software, management and sustainability. With the new unified brand across PCs, displays, services and accessories, Dell is allowing customers to easier find the right technology solutions they need today and in the future.
“The PC is the most important personal productivity device of our lifetime and it is being transformed by AI,” said Michael Dell, chairman and CEO, Dell Technologies. “Dell has driven PC innovation for the last 40 years and we are well positioned for this moment. Our new, streamlined portfolio of AI PCs is here to deliver the future of computing.”
Unified brand and simplified choices make technology decisions easy
As modern consumers often felt overwhelmed with the complexity of purchasing a PC, Dell’s new branding now puts Dell name front and center with three PC categories:
- Dell: Designed for play, school and work.
- Dell Pro: Designed for professional-grade productivity.
- Dell Pro Max: Designed for maximum performance.
The Dell and Dell Pro product lines will extend to displays, accessories and services for a consistent customer experience across the entire client portfolio. For gamers, Alienware will continues on as the leading gaming brand that’s been serving PC gamers for nearly 30 years.
“Dell’s strategy to shift to simple, descriptive naming across its PC, ecosystem solutions and services portfolio brings significant value to customers amidst a complex and evolving AI PC landscape,” said Pat Moorhead, President, Moor Insights & Strategy. “Alongside new silicon options from AMD, in addition to Intel and Qualcomm, and new PC designs, Dell is well positioned to offer choice and help organisations futureproof for the AI era.”
Leading AI PC portfolio crafted to meet the demands of targeted use cases and workloads
The new Dell portfolio will comes with the latest silicon choices while removing guesswork and complexity for end-users and businesses. New Dell AI PCs offer built-in NPU technology to deliver AI performance suited to specific workload needs. Dell builds upon its extensive Intel lineup by adding Intel Core Ultra (Series 2) processors, expands AMD options with AMD Ryzen processors and continues working with Qualcomm to offer customers the right devices for the right use-cases. The combined hardware, software and silicon innovations broaden powerful on-device Copilot+ PC experiences to reach more customers.
With new devices across Dell, Dell Pro and Dell Pro Max, users can:
- Stay productive longer with multi-day battery life.
- Enjoy modern and professional-grade designs wherever you work. The Dell Pro lineup is designed with durability in mind, withstanding hinge cycles, drops and bumps from regular use, while still featuring a sleek and stunning design. New thermal technology improves airflow by 20%, so the PC runs quietly no matter the location.
- Handle intensive workloads, power demanding applications, run AI inferencing and fine tune large language models with Dell Pro Max mobile and fixed workstations packed with top performance and professional graphics. This redesigned lineup features greater performance gen-over-gen through a new, patented thermal design.
- Simplify IT management and stay protected from evolving threats with secure and manageable commercial AI PCs. IT can now manage entire fleets of Dell Pro devices – including PCs, displays and accessories – remotely. By providing this holistic device management solution, Dell helps customers reduce operation costs and setup time, while increasing uptime.
- Advance sustainability initiatives and promote PC longevity with modular designs and increased use of recycled, renewable and low-emissions materials throughout the portfolio. Dell Pro and select Dell Pro Max commercial notebooks are built with a modular USB-C port. Initial tests show that the port is up to four times more durable and enables easier repairs.
- Enjoy best-in-screen performance with new displays, including the world’s first monitor with enhanced IPS Black featuring 3000:1 contrast ratio and the highest five-star TUV eye comfort certification. Plus with a new QD-OLED monitor with AI-enhanced 3D Spatial Sound, these new displays build on Dell’s decade of display leadership.
Dell accelerates AI PC adoption with Dell Pro AI Studio
Dell will be offering Dell Pro AI Studio, a comprehensive AI leveraging NPU technology. With Dell’s tools and templates, developers and IT administrators can easily create and manage AI software, no matter the hardware. This could cut development and deployment time by up to 75%, reducing it from six months to as little as six weeks.
Dell Pro AI Studio, part of the Dell AI Factory, is another example of how Dell helps enterprises right-size, implement and scale AI across various environments – from PCs to data centers. The Dell AI Factory gives customers access to a broad AI portfolio and an open ecosystem of technology partners to create AI applications that meet their unique needs, budgets and power requirements.