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Coca-Cola Zero Sugar launches new #ZeroWords campaign

Coca-Cola Zero Sugar has launched its latest global campaign called #ZeroWords. It is aimed to challenge and inspire centennials, or the Generation Z fans — for whom social media is their go-to source of entertainment — to interpret the effervescent or fizzy taste of Coca-Cola Zero without using any words, across their own social platforms using a unique collection of dynamic digital stickers and gifs. 

Globally, Coca-Cola has gathered inspirational non-verbal creators to interpret its indescribable taste, without using words, in a series of visually dynamic films, to be launched on their social platforms.

In Malaysia, Coca-Cola is working with different and talented local content creators who can show people how they too can express themselves with zero words whenever they enjoy the great tasting drink of Coca-Cola Zero Sugar. The brand hopes to invite more people to also try and taste the delicious zero sugar drink.

Coca-Cola is releasing a collection of animated digital stickers which range from exploding hearts to disco dancers to kiss marks. Free Coca-Cola Zero Sugar products will also be given away through free product sampling opportunities and fun social challenges that are rewarded in free product trial moments.

Coca-Cola Zero Sugar is available in Malaysia via convenience stores, supermarkets, and e-commerce channels.

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