Cosway (M) Sdn Bhd’s CEO Ms Chryseis Tan took the centerstage during the second day of the Cosway Reimagined event at LaLaport BBCC to address brand’s future and also her first public address since taking the helm.
“In a speech that drew strong attention from members, partners and media alike, Ms Chryseis Tan called for Cosway to embrace not just product innovation, but boldness in culture and purpose,” said a spokesperson. “Leading a company with such a proud legacy is both a privilege and a responsibility I embrace fully,” Ms Chryseis Tan said. “Cosway Reimagined is our commitment to what comes next — fresher, bolder, built to thrive for generations ahead.”
Her keynote launched Cosyoung, Cosway’s vibrant lifestyle brand for modern beauty and wellness shoppers. Indie in spirit and ethical in values, Cosyoung offers clean skincare, ambition-fueling supplements, and lifestyle essentials designed for contemporary living. Visitors flocked to the Cosyoung zone for interactive displays, product samples, and previews of upcoming offerings.
Day Two of the event included the MPOS Elite Recognition Ceremony, honoring outstanding entrepreneurs and store operators who help Cosway grow. Also, Cosway signed agreements with LocknLock, Zerocipe, Kolmar BNH, Ildong Bioscience, and Davos Life.
Cosway is focusing on future product development through partnerships with industry leaders in skincare, health supplements, and lifestyle products. This collaboration aims to ensure that new offerings are scientifically backed, competitive globally, and aligned with consumer needs. The event celebrated top sales in Cosway’s health supplement line, featured a Grand Lucky Draw for exciting prizes, and included an engaging makeup tutorial. LaLaport BBCC buzzed with live demos, product showcases, and influencer sessions, highlighting Cosway’s new direction.
“Today is all about showing our community what the future of Cosway looks like,” said a spokesperson. “From recognition ceremonies to interactive experiences, the energy from our members, leaders and partners was incredible. And this is just the beginning.”
Cosway Reimagined concludes on 28 September with its final day of family-friendly activities, fitness sessions, health talks and last-chance offers for visitors.