CelcomDigi Berhad (CelcomDigi) has recently launched its new flagship store, CelcomDigi Store Life at 118 Mall, located inside the world’s second tallest skyscraper, Menara Merdeka Maybank. The new store shows CelcomDigi’s commitment to improving its retail experience and bringing the latest connected lifestyle products closer to customers.
CelcomDigi Store Life is the company’s third flagship store, after the stores at Gardens Mall and Sunway Pyramid. Designed for Malaysians of all ages and levels of tech knowledge, the store offers the latest devices, trusted services and digital lifestyle solutions in one place. Customers can explore connected products and see how technology can fit into their daily lives.
The new flagship store brings together more than 30 partners in devices, content, and connected technologies to create a richer customer experience. Like other Life stores, it features global brands such as Samsung and Disney, allowing customers to explore the latest innovations and see how technology, content, and mobile and convergence plans can fit into their lifestyles.
CelcomDigi’s Chief Sales and Retail Officer, Cheng Weng Hong said customers today are looking for more than just products and services when they step into a store. “As customers’ digital lifestyles continue to evolve, so do their expectations of how they engage with brands and technology. They increasingly value guidance and insights that help them make informed choices. That’s why we continue to invest in the Life store and bring together a growing ecosystem of partners that spans across connectivity, devices, content and digital experiences under one roof, in line with our goal of making connected living more accessible and be a trusted destination for all things digital.”
“While our digital channels remain central to how we serve customers, we believe physical retail continues to play an equally important role by providing personalised support and trusted advice that help bring technology to life. Together, these touchpoints strengthen how customers engage with CelcomDigi and reinforce our commitment to delivering the best experience at every stage of their journey,” Cheng added.
CelcomDigi’s retail network now includes more than 10,000 touchpoints, including over 63 branded stores, more than 300 partner-operated CelcomDigi Express stores, and thousands of modern and open trade channels. Along with its online store and mobile apps, CelcomDigi has one of Malaysia’s largest retail networks for digital products and services.
Celebrating new ways to PLAY with exclusive year-end deals
Alongside the opening of the Life store, CelcomDigi is launching its annual year-end campaign, Play Deals. The campaign gives customers more ways to enjoy the latest connectivity, devices, entertainment and gaming products.
Inspired by Malaysians’ different interests and passions, Play Deals has something for everyone. Customers can upgrade their devices, watch their favourite shows, visit new places or improve their gaming experience.
The campaign runs from 11 November 2026 to 15 February 2027. It offers better value on a wide range of products and services, helping customers enjoy the moments that matter most.
Customers can enjoy a range of exclusive Play Deals, including:
Great deals on Postpaid plans, devices and home appliances
- Up to three months of free CelcomDigi Postpaid monthly plan fees with Samsung, HONOR, Google mobile devices, Samsung 65” TVs and other eligible products on Easy360 device instalment plans.
- RM300 extra trade-in bonus when the trade-in value is credited to a CelcomDigi Postpaid bill.
- 50% off PhoneCARE Swap & Replace for three months.
- Three months of 0% profit rate with PayFlex by Boost on eligible device upfront payments and device fees.
- Samsung, HONOR and Google devices are also available for purchase without contract with discounts of up to RM200 below RRP. All outright mobile devices come with 12 months free PhoneCARE Swap.
Exclusive Grand Theft Auto VI Standard Edition (GTA VI SE) offers for gaming enthusiasts
- Free GTA VI Standard Edition with the purchase of a PlayStation 5 Disc Console (Slim) and CelcomDigi One plan, available from 19 November 2026.
- Ongoing special for GTA VI Standard Edition pre-order price of RM299 (RRP: RM339)
- Exclusive PlayStation 5 Disc Console (Slim) + GTA VI bundle for RM2,999, available from 19 November 2026.
Additional savings across selected add-ons
- 50% off StreamMORE Asian & Sports Bundle (iQIYI, sooka and Viu) for three months , from RM19.90 per month.
- 50% off selected Monthly Roaming Passes, with high-speed roaming from as low as RM20 per month.
- 50% off PhoneFIX for three months, with repair coverage from as low as RM1.50 per month.
For more information on the Play Deals, please visit https://cdlink.net/playdeals from 11 November 2026 onwards.