CelcomDigi Berhad (“CelcomDigi”) is enhancing the telco retail experience in Malaysia with the launch of the Endless Aisle in partnership with Samsung Malaysia. This initiative, present in over 300 stores nationwide, allows customers to discover, purchase, and connect devices in a single visit. Currently, the Endless Aisle is available at all CelcomDigi Store and Express locations.
Initially piloted at The Gardens Mall and Sunway Pyramid, Endless Aisle combines Samsung’s latest range of products, including smartphones and smart TVs, while offering exclusive savings to customers. This initiative aims to provide a seamless exploration of connected technology, supported by in-store experts for easy setup and connection.
CelcomDigi’s Chief Sales and Retail Officer, Cheng Weng Hong, said that with more than 20 million Malaysians served through one of the country’s most extensive retail networks, CelcomDigi is well positioned to help shape how connected living evolves in Malaysia. This innovation reflects the company’s commitment to elevating the connected-living experience by bringing greater convenience, choice and value to more Malaysians.
“Physical retail continues to be a strategic lever for us, driving our continued commitment to explore new ways and forge innovative partnerships that will enhance how our customers experience connected living in retail. Our collaboration with Samsung Malaysia reflects this ambition, allowing us to be among the first in the country to bring a more seamless and future-ready retail experience into our stores, where customers can easily explore and enjoy the latest devices and home technologies. This initiative reinforces our customer-first commitment by making technology more accessible and continuing to drive digital experiences that support Malaysia’s next phase of digital living.”
“At Samsung, we are committed to making innovation more accessible and meaningful in everyday life. Our collaboration with CelcomDigi allows us to bring our ecosystem of connected devices closer to Malaysians, enabling a seamless journey from discovery to ownership. Together, we aim to simplify how consumers experience smart living, while delivering greater convenience.” said Steven Koh, Head of Consumer Electronics at Samsung Malaysia Electronics.
Through Endless Aisle, CelcomDigi customers will enjoy attractive savings on products and devices:
• 15% off for existing customers or new customers who sign up for any CelcomDigi plan
• 30% off with a CelcomDigi–Samsung device package
• Additional exclusive offers for CelcomDigi ONE Plan customers