CelcomDigi Berhad (“CelcomDigi”) has partnered with Bridge Alliance, the leading mobile alliance formed by premier telecommunication operators across Asia Pacific, the Middle East, Africa and Europe. This Memorandum of Understanding (MoU) supports CelcomDigi’s goal to enhance digital financial transaction security and advance API-as-a-Service within Malaysia’s digital economy.
The MoU also allows CelcomDigi to join the Bridge Alliance API Exchange (BAEx) Partner Programme, collaborating with top telcos to promote cross-border digital innovation via standardized telco APIs.
As Malaysia’s largest telco, CelcomDigi is working to develop secure, GSMA-aligned Open APIs to empower Financial Services Industry (FSI) partners with crucial authentication tools like Number Verification and SIM Swap Detection, enhancing fraud detection and ensuring safer digital transactions.
CelcomDigi’s CEO, Datuk Idham Nawawi said, “This collaboration with Bridge Alliance marks a significant step in our commitment to advancing digital trust and enabling a more secure digital economy in Malaysia and across the region. By opening up secure, interoperable telco APIs, we are empowering the financial services ecosystem to deliver trusted, seamless, and smarter digital experiences. We’re pleased to be part of the BAEx Partner Programme, helping businesses scale confidently across markets with the speed, simplicity, and reliability offered by telco-grade APIs.”
BAEx is an initiative that helps telcos offer CAMARA-based APIs using a standardized framework in line with GSMA’s Open Gateway standards, facilitating quicker market access for developers and enterprise partners.
Bridge Alliance’s CEO, Dr Ong Geok Chwee said, “We’re pleased to welcome CelcomDigi to BAEx. Malaysia is a strategic market in Southeast Asia, and CelcomDigi’s participation alongside other Malaysian operators will accelerate market coverage and bring new opportunities via a suite of market-harmonised APIs to enable digital transformation in ecosystem partners, developers and enterprises across high-trust sectors like banking, fintech, eCommerce, and travel.”
CelcomDigi’s APIs will be more accessible via the BAEx open exchange, enabling global developers to build secure services without complex telco integrations. This promotes a seamless digital ecosystem across borders.
This announcement follows recent advancements in API-as-a-Service, including collaborations with Ericsson on the Aduna platform and a partnership with PayNet to improve digital transaction security. CelcomDigi is also working with financial institutions on new API use cases like SIM-based authentication for secure digital banking.
Through BAEx and strategic partnerships, CelcomDigi aims to foster a trusted and innovative digital economy for businesses and consumers.