Carro is celebrating 10 years of satisfied customers in Asia Pacific with a new campaign highlighting their drama-free car buying and selling experience. A second Hong Kong crime genre ad will debut in June.
The first ‘No Drama’ ad, shot in South Korea, transports us to the Joseon Dynasty, where the king faces tricksters trying to undervalue his car. How will Carro save the kingdom?
Launched in 2023, the ‘No Drama’ series features 3 short films, contrasting typical drama clichés with the seamless nature of buying a Carro Certified car. The campaign went viral with over 38 million views and won Carro six awards at the YouTube Works Awards Southeast Asia, including the Overall Winner in the “Big Bang Southeast Asia” category.
Carro Chief Marketing Officer Katherine Teo says, ‘ We’ve heard what our customers have said over the last 10 years: that selling their car can be stressful, complicated and long drawn. That’s why we keep our processes transparent and stress-free, and all the drama they see will only be from our ads – no matter whether they’re selling to us or buying a Carro Certified car that is As Good As New. Comedy remains a great medium for us to tell our story and we are so excited to be able to deliver our message in a manner that is entertaining and fresh.”
Carro provides a transparent and convenient online car-selling process at carro.co. In markets like Hong Kong and Malaysia, customers can complete the inspection and quotation without leaving home, as Carro staff come directly to them.
“At Carro, we take pride in setting a new standard of transparency and trust in the used car industry. Our commitment to providing 100% clear quotations and straightforward processes ensures that our customers feel confident and cared for at every step, even if it means appearing at their doorstep,” says Carro Chief Operating Officer Chua Zi Yong. “With the understanding that every market is unique, we are deeply committed to delivering the Carro experience in a way that is not only convenient and worry-free, but also truly resonates with what our customers value and need.”
Since its founding in 2015, Carro has leveraged proprietary technologies and AI solutions to transform the car ownership experience. Growing from a Singaporean used car marketplace to Asia Pacific’s No. 1 used car platform, Carro now operates across 7 markets with a comprehensive ecosystem that includes financing, insurance, and aftersales services. The company has also begun selling new cars in Singapore, with plans to expand further.
The ad is live in Malaysia, Singapore, Indonesia, Japan, and Hong Kong. Look for No Drama Part 2 in June 2025, and visit carro.co for all your car needs.