Malaysia’s Berjaya Food Berhad (BFood) has officially opened Paris Baguette at SM Mall of Asia (SM MOA) in Metro Manila, Philippines on 24 April 2024.
In August 2023, BFood signed a master franchise agreement with Philippine’s Middle Trade Inc. and Paris Baguette Singapore, bringing the brand’s local operations under Berjaya Paris Baguette Philippines.
The grand opening of the number one French-inspired bakery café in South Korea was graced by esteemed dignitaries including the Ambassador of South Korea to the Philippines, His Excellency Mr. Lee Sang-Hwa, the President and CEO of SPC Group, Mr. Hur Jin-soo, Group CEO of Berjaya Food Berhad and Chairman of Berjaya Paris Baguette Philippines, Dato’ Sydney Quays, Vice Chairman of Berjaya Paris Baguette Philippines Mr. Frederick Siy, CEO of Paris Baguette Southeast Asia, Ms. Hana Lee, and President of SM Supermalls, Mr. Steven Tan.
The store offers a variety of Paris Baguette’s global favorites, including the signature silky roll, strawberry yoghurt cake, and flakey-buttery croissants. The brand also introduced the Philippines-exclusive Ube Series and Ensaïmada, showcasing its commitment to innovation and honoring local tastes. With over 3400 stores in South Korea, Paris Baguette has expanded to nearly 4000 locations worldwide.