Ever since entering the Malaysian market in 2019, BaWangChaJi has created huge waves through its signature Tear Cup Event and garnered millions of attention and thousands of engagement especially from youngsters. The instant tea beverage brand recently held their Rethink ‘Single’ Campaign in conjunction with the 11.11 Single Day Celebration ended with a good outcome.
BaWangChaJi has claimed that the campaign has broke its highest record in the history for the daily sales on Double 11. On this one-day shopping event, the team at BaWangChaJi saw a great opportunity to have massive collaboration with 11 lifestyle brands at once instead of giving more promotional discounts. BaWangChaJi joined the Singles’ Day trend and grabbed the opportunity to raise awareness on the importance and power of self-love.
“We’ve decided to upgrade our signature Tear Cup Activity for this Double Eleven with a fresh idea. We believe that each of us is experiencing a new normal in our daily life and we wish to make some impact to educate our fans to live a better lifestyle and learn to love themselves despite being single. Hence, we’ve done a major breakthrough by collaborating with 11 lifestyle brands to offer more rewards and surprises for our tea lovers to celebrate singles day,” said Jack Chong, CEO of BaWangChaJi Malaysia.
The instant tea beverage brand has put in a lot of effort in expanding their service to nationwide too. In just 15 months, they have expanded the outlets across Kuala Lumpur, Selangor, Malacca, Penang and Johor in Peninsular Malaysia and its expansion plan kept going despite the economic impact. BaWangChaJi has launched its new store at SS2 and there will be more outlets coming up at Klang Valley such as Cheras Trader Square and Puchong Bandar Puteri; Bukit Mertajam in Penang and also Kuantan, which is the first outlet in the East Coast region. Fans can also stay tuned for BaWangChaJi’s first premium flagship store in Malaysia that will be located at Solaris, Mont Kiara.
In case you didn’t know, BaWangChaJi has been adhering to the business philosophy of Employee First, Customer Second and Shareholders Third, which constantly strives to provide an empowering development platform for employees. From engaging customers and fans on social media to allowing tea lovers to order online from the nearest outlet via four delivery platforms – GrabFood, Food Panda, Hungry and DeliverEat, BaWangChaJi has focused on the progression and development of their businesses on digital channels.
In addition not to be mistaken as another mainstream bubble tea outlet, BaWangChaJi actually consists of four different series of teas, which are Cheese Macchiato, Fresh Milk Tea, Cold Brew Tea and Fresh Fruit Tea. To maintain on the beverage quality, the company decided to only use original premium tea leaves from the self-owned tea plantation in Yunnan, China as well as the supplied fresh fruits to produce the perfect blend of organic premium brew tea.
BaWangChaJi has also confirmed the Watermelon Oolong tea Free Upsize promo is finally resumed at all the outlets again. The refreshing flavour which is the perfect choice to be consumed on a sunny day has received tremendous responses among Malaysians. The layering of this beverage is made up of three main ingredients which are cheese top, watermelon cubes, and Kanten Jelly Balls that contribute to not just the taste and texture, but also the aesthetic appeal of it.