BMW Malaysia and Auto Bavaria has recently previewed their latest state-of-the-art showroom, Auto Bavaria Balakong, built on the foundations of the customer-centric Retail.NEXT concept in the township of Balakong. The facility, once fully opened and operational, will be one of the largest BMW Group showrooms in the country and will be the first in the Klang Valley to showcase the newest Retail.NEXT innovative design concept and service offering.
The latest Auto Bavaria Balakong has 240,057-square feet that offers first-class atmosphere that denotes the Premium Ownership Experience with its modern design language and a lush façade that includes a stunning courtyard garden and outdoor terrace. New interactive Customer Consultation Stages, equipped with innovative digital sales tools are located strategically throughout the showroom where BMW Geniuses will be on ground to guide visitors through an unrivalled automotive viewing and purchasing journey.
The showroom will also include a newly refurbished Grand Klasse Lounge and corresponding handover bays that adds BMW’s exemplary touch of exclusive luxury. It will also feature lifestyle-oriented facilities including a contemporary and inviting BMW Café as well as lounge areas, providing customers access to a premium space to relax and refresh during their visit.
Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad said, “We’re excited to open the doors to one of Malaysia’s largest BMW showrooms for an exclusive preview with the media, marking a significant milestone in our commitment to delivering an exceptional automotive experience to our valued customers. The Retail.NEXT Dealership concepts blends phygital innovation with modern aesthetics and engaging environment. Every aspect of our new Auto Bavaria Balakong showroom is meticulously crafted to elevate the automotive viewing and purchasing journey, infusing opulence and sustainability at every juncture. We’re dedicated to not only offering premium vehicles but also consistently elevating luxury experience for our customer, providing a comprehensive range of aftersales services, fostering a premium atmosphere that perfectly complements our customers’ ownership experience.”
The Auto Bavaria Balakong dealership will be able to display an extensive range of vehicles from the BMW Group including BMW and BMW i models, as well as vehicles from the MINI and BMW Premium Selection portfolios.